Since the dawn of the internet, digital marketing has been around. In the industry, both brand marketing and product marketing are used frequently. Many conversations surround Product Marketing.
What is branding or brand marketing?
Marketing gurus and entrepreneurs often refer to branding as brand marketing. Ever wondered what brand marketing is?
A company’s brand is how it differentiates itself from other companies. Marketing is the art of creating a lasting, strong relationship between a brand’s consumers and its company.
Brand marketing’s goal is to create value, to market the brand in its entirety. It does not concentrate on one product or service but instead weaves a story about the brand.
What is product marketing?
Product marketing refers to the promotion or launch of a product on the market. This includes:
- Launch of the product (in the case of a brand new product)
- Product positioning
- Increase demand for the product
Product marketing is basically what connects a product with the market.
Brand Marketing vs Product Marketing: Differences
Brand marketing and product marketing have two main differences:
Storytelling
Brand marketing allows you to tell a story about your brand. People love stories. Brand marketing is about telling a story, while product marketing focuses on a specific product. They are very different.
Metrics
It is much easier to track marketing metrics related to product marketing. Because all your marketing efforts are focused on one product, it is easier to track them. It is, therefore, much easier to track. It cannot be easy to track all metrics when there are multiple campaigns in brand marketing.
Recognize
Your brand is not just about one product. Businesses invest heavily in branding marketing to ensure they can build their brand for the long term. If the company’s brand perception is positive, it will attract customers to the product.
Nike, for example, has several products and decides to use brand marketing instead of focusing only on one product.
Knowledge
Your brand marketing strategy is similar to creating an identity for your target audience. It should be memorable, long-lasting, and relatable. It’s not often very informative. However, product marketing is more informative because it shares the essential details of a product to its customers.
Brand Marketing vs. Product Marketing: Which is better?
There is no way to tell which is better when it comes to product marketing or brand marketing. Both are essential for any company. Brand marketing is more effective for companies that are older and more established.
Product marketing is the best option for start-ups and newer companies. You need to create awareness about your product in order to build your brand.
This is a very individual situation and varies from one industry to the next. Start-ups may face a lot more competition than others and might need to concentrate on branding marketing. Some older companies may need to concentrate on product marketing in order to develop new products.
As long as you’re not focusing on just one aspect of marketing, combining brand and product marketing can make a big difference. You need to have a mix of both. Both your brand and product values must shine.
We hope this article on Brand Marketing Vs Product Marketing has helped you to understand the main differences between them.
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