Pinterest has over 400 million users. They have billions of pins. There are always new trends to follow.
Most Pinterest users are Gen Z’s who search for ideas on style, decoration, fashion, beauty, travel and other events to increase brand awareness.
Many businesses don’t realize the benefits Pinterest has for their businesses, particularly growing businesses.
What is Pinterest?
Pinterest is a social network that allows users to find, collect, and share images, animated GIFs, and videos about anything they are interested in. It’s a social-sharing tool that allows you to save media to boards and share other users’ content (pins). It can be used as a digital catalog that allows you to organize and store different types of content. You can create boards with its bookmarking tool and save pins for quick access whenever you need them.
Pinterest business accounts vs. personal accounts
Pinterest allows users to create both personal and business profiles. Users can choose which profile they want to choose, depending on their goals.
Pinterest personal account
Casual pinners often use their Pinterest personal account to explore new products and trends. You can create boards, pin content, repin it, and interact with other users. However, this account does not offer any unique features to support businesses.
Pinterest Business Accounts
There are many features in Pinterest business accounts that can be used to grow your business. These features include:
Pinterest Business Hub
This site provides relevant information about your business, including analytics overview, ads overview and Pinterest business resources.
- Pinterest Advertising
Pinterest allows marketers and business owners to advertise their content to other users.
- Pinterest Create
Allows you to set up campaigns, pins, pins for products, and quick ads on your business account.
- Pinterest Analytics:
Learn about your audience and the content that attracts high engagement. Understand your followers to monitor your business growth.
You can also connect your Pinterest account to other social media platforms like Facebook, Instagram, YouTube, Etsy, and Instagram.
7 Tips for using Pinterest to promote your business
1. Pinterest creators: Work with us
A study found that brands who worked with creators had 38% more brand awareness. With a trusted voice and authenticity, creators can tell your brand’s story.
2. Make original content that inspires, not just sells.
Yes, selling products is the ultimate goal. But creating content that inspires rather than pushing sales is the ultimate goal of any brand. This will directly impact sales.
3. Use trends to your advantage
To keep up with the latest trends, use the Pinterest Trends Tool. Scotts Miracle Gro saw a 60% higher cost-per-engagement through Pinterest than other platforms.
4. Use Pinterest product tagging
Pin your products and direct Pinterest users to your website so they can easily buy them.
5. Follow these Pinterest Pin specifications
To increase engagement and performance, create pins that comply with Pinterest Pin specs. Make sure pins adhere to file size guidelines.
6. Pinterest Analytics is a must-have
With pin statistics, you can see your performance metrics directly on your pins. You can see all the interactions people have with a particular Pin on Pinterest. This will give you insight into how to improve your pins. This helps you understand the overall performance of your brand on Pinterest.
7. Pin it to show off what you stand for
You can personalize your profile to highlight your brand’s values, and the communities that your brand represents (e.g., eco-friendly, woman-owned) by choosing merchant details.
Leave a Reply