It is possible to lose track of all the latest trends and news on social media platforms. It can be difficult to create a cohesive social media strategy for your company when things change constantly.
We’ve compiled 58 brilliant social media strategies, tips, and ideas to help you create a social media marketing plan that works. Each social media platform will be covered with 10 key takeaways.
Facebook is still the most widely used social media platform. These are some of the top strategies and ideas for businesses to use Facebook as part of their social media marketing plan.
Use Facebook Ads to Promote Content
Social media marketing is becoming more mainstream by running Facebook ads. These ads can often be run straight to products and make them stand out on a Facebook user’s News Feed. Running ads to content can help them feel more “native”, to Facebook. If everything goes according to plan, people won’t notice they are ads and will visit your website before you know it.
Run a Photo Contest
A contest is a great way to increase engagement on your Facebook page and spread awareness. It also generates leads for sales and allows you to collect user-generated content which you can use in future marketing campaigns.
Wishpond is a tool that allows you to host a social competition on Facebook. You can also ask your friends to send photos of your brand or product.
Run a Sweepstakes
Sweepstakes can be just like a photo contest. It’s a great way for you to grow your audience and increase brand awareness. Sweepstakes are easy to enter and people will be interested in your products.
Your prize should be related to your brand so that you can reach out to non-winners and turn them into customers. To ensure contest participants are connected to your brand, add a “Like This Page” popup box.
Run a Facebook Live Campaign
Social media marketing is more authentic when you interact with your fans. Live interviews, such as answering questions from fans or showing off your latest products, add to the fan experience. It creates a channel that allows you to engage your audience immediately, which drives interest in your brand.
You can preview content using videos and photos
Brands everywhere know that content marketing is an important marketing strategy. Social media allows you to share your content.
Although can link directly to your content, previewing content in a video or picture (like an infographic), can help you pull people in and drive traffic to your blog from social media channels (like Facebook).
Related Posts to “Tag a Friend Content”
You’ll notice that Facebook users are tagging their friends to like the post. This is the modern equivalent of sending a chain email to your friends. You can post a humorous, relatable image that is relevant to your brand or product and ask fans to tag their friends. This helps spread brand awareness without being too promotional.
Facebook Coupons
Your page should offer value through coupons or discounts. This will keep current fans engaged and encourage others to Like and interact with your page.
While your content may be entertaining, your ultimate goal should be to drive sales. Introducing Facebook-only coupons can increase social engagement and convert passive Facebook fans into customers. Fans may also share the discount with friends, increasing awareness and sales.
Respond to customers’ concerns
Social media is not just a tool we use to share content. We marketers know this. It’s our responsibility to use it to build and maintain relationships with customers, strengthen our brand, and keep fans.
Customers with complaints can also use Facebook to voice their dissatisfaction. You can respond to customers’ concerns and complaints on Facebook. Don’t be defensive. Use Facebook to listen and resolve their problems. You’ll soon see how you can make a difficult situation into a brand-building opportunity.
Post an image asking users to vote using the reaction buttons. A protein bar company might ask its customers what their favorite flavor is, such as “press Like” for peanut butter or “press Love” for chocolate. This will increase engagement and give you insight into your customers’ minds.
Post Infographics
Although Facebook isn’t the best place for dense or numerically-heavy content postings, it’s possible to circumvent this problem by creating and sharing visually appealing infographics. Make interesting statistics easily digestible and shareable with visual content.
This is a great way for customers to learn about your industry and product in a non-threatening way. This tactic should be used sparingly as your customers may be surprised or interested in the information.
Twitter remains a powerful social media channel that brands can use. Here are some great social media marketing tips for Twitter.
Plan your posts in advance
It’s the best way to keep your relevance by tweeting regularly. This increases the chances that you will show up in the feeds of your followers. This shows that you are active on Twitter and allows you to space your content without running out of time.
Buffer allows you to track metrics about your links so that you can see which Tweets are getting the most engagement.
BuzzSumo allows you to curate content that is relevant to your account
BuzzSumo is a great service to find engaging content that you can share from other sources. To find content that your followers will love, use keywords related to your brand and product. Then share the best posts. BuzzSumo provides metrics that show you which posts are most popular for each keyword. This makes it easy to share content that is interesting to your audience.
Reach out to other accounts to share your content
BuzzSumo and other analytics platforms allow you to identify influential people – people who have large followings. It’s a good idea to reach out and share a valuable piece of content with the world via influencers. They’ll most likely be open to sharing your content, and will often do so in a positive way.
Host a round table on Twitter
Twitter is a great way to have discussions with your social media networks. Hosting a round table or live chat is a great way to get to know your customers if it suits your brand. Buffer hosts weekly chats with different questions and topics. Participants can easily follow these chats by using a hashtag.
Make Moments
Twitter’s “Moments” feature is available for all users. This means that it’s simple to combine a variety of tweets, photos, and videos to create an enjoyable experience for viewers. To sum up a campaign, you can use Tweets from all your accounts and followers (if they have sent you content) to create a Moment. This Moment can be shared with your followers so they can easily share the whole experience.
Run a Poll
Twitter Polls are one of the lesser-used features on Twitter. They are engaging and easy to interact with by followers, making them a great way to get engagement and start a conversation with customers.
There are many creative ways to let your followers vote for an item or make decisions. Try polls to see if they can improve your engagement.
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