Are your social media posts getting a lot of clicks, shares, comments and likes? Are they driving a lot of traffic to your blog?
Perhaps not…
You might not get enough social media interactions or referral traffic. Perhaps your posts are completely ignored.
You want your social media efforts to result in a paying customer. However, you must channel this social traffic through your funnel.
Tip 1. Learn how to create a great Facebook post
Although this may sound simple, many people can’t create engaging Facebook posts. A perfect Facebook post, Buffer calls it, is:
- A link
- Keep it short, no more than 40 characters if you have the time
- Gets published at non-peak hours
- Follows other posts regularly
- Current and relevant
You can see that Facebook posts that connect require thought and effort.
You’ll see more shares, likes and clicks if you do the work.
This can be avoided by sharing a new stream of stories from your blog and other related blogs.
To create such a flow of new ideas:
- List of websites in your niche that provides great content
- Follow them on Facebook
- Share their content with your followers. Who knows, they might even start sharing some of it?
Your Facebook fans will appreciate you more for sharing engaging, useful stories from the top sources.
Although sourcing stories can seem like a lot of work, many resources can help. To curate stories that interest you, you can use DrumUp. DrumUp uses keywords to help you find stories that you want to share.
But:
These tools rely on algorithms to find articles and may not always be accurate. It would be best if you moderated stories curated using such tools. Although many stories are relevant, it is possible to suggest some more.
Tip 2. Fix your page
People make a rookie error regarding Facebook marketing by not properly setting up their Facebook pages.
A Facebook business page is just like your homepage. Don’t forget to add content. It can be used to encourage others to follow you.
You’ll first need to have:
- The cover photo and profile picture are great.
- A call-to-action
- An engaging section
- Pin it
These should be in place if you don’t already have them.
Tip 3. Test. Test. Test.
It is important to conduct tests to optimize your Facebook marketing results.
No, I am not asking you to spend a lot of money on tools.
Test each ingredient in your post.
You could, for example, experiment with the copy of your post and its tone and timing.
Facebook Insights provides data such as Page Views, Page Likes, Post Reach, etc. These metrics can be used to measure the success of your testing.
Tip 4. Learn how to create a great tweet
Twitter success is dependent on how well your tweet is. This means how often you tweet, how many times you tweet and when you post your tweet.
Simple tweets are easy to create.
HubSpot identifies the following as the best template for tweeting in its post with 12 Twitter templates.
This is pretty obvious. You might also want to consider the following:
- Remember to reduce the URL length before you share – it will save you many characters. Use a tool such as Bitly.
- You can use 2 hashtags instead 1; be sure to choose your hashtags carefully.
After you have learned how to write a tweet, it’s time to start retweeting.
There is no standard template for tweets that are retweeted. However, there are simple tweaks you could make.
Tip #5. Use the correct hashtags
Consider hashtags social media keywords.
Tweets that include hashtags receive 2X the engagement of tweets without hashtags.
Use hashtags in your tweets. However, don’t use too many hashtags. According to the same research, 17% of tweets with more than two hashtags are less engaging. Stick to two hashtags per tweet.
However, this leaves us wondering how to find the right hashtags for a tweet or other social media platform. Ben Teo has created a great guide to identifying the correct hashtags. He suggests the following:
- Identify Influencers’ Hashtags
- To identify related hashtags, use a starter list of hashtags
- Assess the relevancy of your Hashtags
(Please refer to the complete guide for more information.)
Tip #6. Create a memorable Twitter bio
As I mentioned before, Twitter is a great way to connect with influencers. When they notice you retweeting or engaging with them, their first impression of your Twitter profile will be that. Your profile will be the first thing your potential followers see before they decide to follow you.
Make your Twitter profile amazing!
Facebook requires two images, a cover and a profile photo.
After the images, your author bio is the next thing to do on your Twitter profile.
Tip #7 Use lots of hashtags
Unlike Twitter, you don’t need to limit the number of hashtags you use in a post to 2.
Research has shown that hashtags are more popular the more you use them. Max Woolf, a Software QA Engineer, found this:
“Instagram photos that have at least 30 #tags get three times the number of Likes than photos with just a few tags.”
It’s understandable if you are hesitant about using too many hashtags. You could try anything from 5-10 hashtags.
For the best hashtag searching, refer to the Twitter hashtag search. Most hashtag discovery tools and tactics work for all social media platforms.
Tip #8. Create a branding guide (or post consistent images)
Instagram allows you to express your brand’s personality through your posts. Make sure you are consistent in your messages.
Ariel Rule, an Instagram expert, has shared some great tips on creating a useful image guide for Instagram in this actionable. You can check it out and create a similar system on your blog.
A tool can be used to connect with influencers within your niche.
Tip #9. Even if you run a B2B business, don’t strike out Instagram
Boeing and UBS are two of the most popular B2B brands on Instagram.
Many B2B companies have abandoned Instagram. Many B2B companies don’t believe Instagram is useful enough for them. Margot da Cunha from WordStream makes a strong case for B2B companies getting on Instagram.
Tip #10. Learn how to create great pin descriptions
Pinterest is a visual medium. However, you can add text descriptions to your pins to make them searchable.
Positive descriptions help people visualize what they could do with the Pin and provide additional information.
You can write a keyword-rich description of your pins or pinboards. Take the time to research and use keywords that people might use when searching for your content on Pinterest.
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