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Chrome extensions increase efficiency, speed, and overall user experience. For a better experience, it blocks certain types of ads. You can choose from many Chrome extension types for digital marketing.

Chrome Extensions for Digital Marketing: Benefits

Below are some of Chrome extensions’ many benefits to digital marketing.

• Increases Productivity

Chrome extensions are great for increasing productivity. It allows you to keep track of your tasks and removes background distractions. It also includes a time tracker, which helps you set clear goals for improving your work performance.

• Support Multi-device

Chrome extensions allow you to sync all of your devices. Even while on vacation, you can still access your desktop. This is a big advantage because you can access your work from anywhere in the world.

• Organization

Chrome extensions provide file organization in addition to to-do lists. You won’t need to search for files from two years ago if you need to access them. Chrome extensions will help you organize your files efficiently and effectively, saving you a lot of time.

• Marketing

To collect the contact information of potential leads, you can use a Chrome extension. You can then access that information later. Chrome extensions can be used to check spelling and grammar for content writing and marketing.

• Excellent project management

Chrome extensions make collaboration much easier. All the tasks assigned to your team can be viewed in real time. You can view the status of each task, as well as the progress. You can assign tasks and set deadlines.

It can be viewed in a calendar format and you can receive reminders. You can also add comments to each task. Chrome extensions are great for project management.

Best Chrome Extensions For Digital Marketing

It is possible to create a better Chrome extension than the current one. Here are some of the best Chrome extensions for digital marketing.

Bit.ly

Bitly is an extension that you can use to shorten links, share them, and track analytics through Bit.ly. This extension is essential to monitor all of your links.

ColorZilla

Colorzilla is an extension for graphic designers. You can choose a color directly from a page. You should use the same brand colors in your design creations. The extension also stores the hex code for you. This extension allows you to view the color code from any browser part.

Buffer

Buffer is a popular Chrome extension that allows you to share your content. You can easily schedule and manage posts. You can also track your performance with analytics and reports.

Ghostery

Ghostery is an extension which protects your privacy online. Ghostery allows you to block ads and clean up clutter while browsing. It also speeds up your browsing experience. It offers privacy protection and ad-blocking capabilities.

Grammarly

Grammarly is a popular Chrome extension. It’s a great extension for email marketing and a great tool to help bloggers correct spelling mistakes.

Grammarly can help you communicate what you need, whether it’s emails, blogs, landing pages, or post descriptors.

Since the dawn of the internet, digital marketing has been around. In the industry, both brand marketing and product marketing are used frequently. Many conversations surround Product Marketing.

What is branding or brand marketing?

Marketing gurus and entrepreneurs often refer to branding as brand marketing. Ever wondered what brand marketing is?

A company’s brand is how it differentiates itself from other companies. Marketing is the art of creating a lasting, strong relationship between a brand’s consumers and its company.

Brand marketing’s goal is to create value, to market the brand in its entirety. It does not concentrate on one product or service but instead weaves a story about the brand.

What is product marketing?

Product marketing refers to the promotion or launch of a product on the market. This includes:

• Launch of the product (in the case of a brand new product)
• Product positioning
• Increase demand for the product

Product marketing is basically what connects a product with the market.

Brand Marketing vs Product Marketing: Differences

Brand marketing and product marketing have two main differences:

Storytelling

Brand marketing allows you to tell a story about your brand. People love stories. Brand marketing is about telling a story, while product marketing focuses on a specific product. They are very different.

Metrics

It is much easier to track marketing metrics related to product marketing. Because all your marketing efforts are focused on one product, it is easier to track them. It is, therefore, much easier to track. It cannot be easy to track all metrics when there are multiple campaigns in brand marketing.

Recognize

Your brand is not just about one product. Businesses invest heavily in branding marketing to ensure they can build their brand for the long term. If the company’s brand perception is positive, it will attract customers to the product.

Nike, for example, has several products and decides to use brand marketing instead of focusing only on one product.

Knowledge

Your brand marketing strategy is similar to creating an identity for your target audience. It should be memorable, long-lasting, and relatable. It’s not often very informative. However, product marketing is more informative because it shares the essential details of a product to its customers.

Brand Marketing vs. Product Marketing: Which is better?

There is no way to tell which is better when it comes to product marketing or brand marketing. Both are essential for any company. Brand marketing is more effective for companies that are older and more established.

Product marketing is the best option for start-ups and newer companies. You need to create awareness about your product in order to build your brand.

This is a very individual situation and varies from one industry to the next. Start-ups may face a lot more competition than others and might need to concentrate on branding marketing. Some older companies may need to concentrate on product marketing in order to develop new products.

As long as you’re not focusing on just one aspect of marketing, combining brand and product marketing can make a big difference. You need to have a mix of both. Both your brand and product values must shine.

We hope this article on Brand Marketing Vs Product Marketing has helped you to understand the main differences between them.

 

Did you know that timing is crucial in advertising? Even if your ad campaign is perfect, it will fail if delivered at the wrong moment. Using the correct technique and timing is crucial to make an impact. Moment Marketing is crucial here.

What is moment marketing?

Moment marketing refers to using a specific event or current event to market a brand. Brands can market themselves by inserting themselves in current events.

It is important to be both relevant and witty. It is essential to be politically correct, but not offend any person or community.

Moment Marketing: Importance and Benefits

India offers many benefits to moment marketing. Let’s take a look at the benefits of moment marketing in India.

Engaging content

Audiences love keeping up-to-date. Moment marketing is a great way to keep your audience informed. Brands that cover current events keep their audience interested. This helps with organic SEO rankings as consumers often search for the same information. It’s a win-win scenario!

Grabs audience attention

Moment marketing grabs attention quickly. People are comfortable enough to respond and comment on current trends. It stimulates audience discussion and, in turn encourages engagement.

Shareable and related content

Moment marketing is the most popular content in digital marketing. It’s shared with family, friends, and reaches a wider audience. To make your strategy more relatable, you can use insights to better understand your target audience.

Higher conversions

Moment marketing is more likely to go viral. This means that there are greater conversions because of higher visibility. This is a win-win situation for brands.

Cost-effective

This is an affordable way to market because it increases visibility and leads to organic conversions. You also have a better chance of going viral, engaging with your audience, and increasing brand awareness.

Best Moment Marketing Strategies

It’s all about taking advantage of the right opportunities in current moment marketing. Here are some top-of-the-line marketing strategies you can use to promote your company.

#1 Get it done now

It is important to use the topic as soon as it becomes hot. A majority of brands can leverage a topic in a matter of hours to 24 hours. It is possible to talk about the topic after that time, but it may be too late because many brands have created content and created buzz around it.

#2 Get sales

While it can be a fun tactic, you must remember the main purpose of marketing: to drive sales and not just create brand awareness. Your communication should tie in to your product or service, and generate interest in the customer.

#3 Be Witty

Humour can help you connect with your audience. This will encourage conversation and give the brand a humanistic personality. To appeal to local audiences, make sure your messaging is as specific and localized as possible.

#4 Event-led and occasion-led events are great

Are there any upcoming events? Is there an event in your country? These events should be planned in advance in your content calendar.

#5 Use memes

Meme marketing has immense power as more people search for memes online. They are relatable, funny, and easy to share. Today’s Millennials and Gen-Z prefer subtle advertising to in-your-face ads.

A recent study found that mobile phones accounted for more than 65% of all website visits. You’re probably wondering if you should be focusing more on mobile advertising. This article will discuss mobile marketing and mobile marketing channels. We’ll also explore mobile marketing advantages and drawbacks.

Do you remember back when only a few people had mobile phones? We’ve come far, folks. Smartphones are no longer a luxury, but a necessity. According to some estimates, 70% of the world’s population will have access to the internet via smartphones by 2025.

What is mobile marketing, you ask?

Mobile marketing refers to the marketing of your company or business via mobile devices. Mobile marketing can be used to promote services, products, games, or any combination thereof. Mobile marketing is not the future of marketing, but it is here and thriving. Now is the time to take advantage of it!

Mobile marketing strategies are needed in 2022

Mobile marketing: Why is it important? Mobile marketing has its advantages and drawbacks, just like any other marketing method. Below are some reasons why mobile marketing is so important.

• Instant results

Mobile marketing has the best advantage: it delivers instant results. Users don’t need to be connected to the internet to receive your message. It’s sent instantly and the user will receive it, provided that they have a strong network.

• Affordability

Mobile marketing is more cost-effective than radio and television advertising in terms of cost effectiveness. Mobile marketing is much more cost-effective than radio and television advertising. You can reach more people for a lower price, as well as not needing to print. All you have to do is broadcast the message and then pay the fee.

• Building long-lasting relationships with customers

Mobile marketing allows customers to easily interact with their audience through personalization. It is important to communicate the messages in a way that allows for two-way communication. This will make the brand appear friendlier and more approachable.

• Reach your target audience

Mobile marketing can reach a highly targeted audience. Mobile marketing also offers geo-targeting, which allows for more targeted messages to be sent to mobile users based on their location. Location-specific personalized messages using Bluetooth and GPS are increasing in popularity, which leads to an increase of conversions.

• Track analytics

It is possible to track mobile analytics with the many available mobile marketing tools. These tools can be used to analyze user behavior and help you tailor your messaging and strategy for better results.

Top Mobile Marketing Strategies for 2022

Mobile phones have been a major part of Indian marketing strategies for years. Let’s take a look at the top mobile marketing strategies.

SMS marketing

SMS marketing is marketing via text messages. This method is permission-based, meaning that you must have permission to send promotional messages. You can send alerts, coupons, and other information to the user. You can send text messages directly to the phone of the user. 160 characters is the limit for word count.

Social Media

Smartphone users use social media regularly. It is a highly effective mobile marketing strategy that brands can use today. Although it may seem a little saturated, great content sells and reaches customers.

Marketing via GPS

GPS marketing uses the GPS function of phones to share relevant ads based on a person’s location. This is also known as geotargeting and geolocation marketing.

Coach, a luxury brand of designer clothes, used geo-targeting in order to increase sales. This was done by increasing the number visits to their stores.

Marketing for proximity

This is a type of geotargeting in which brands use Bluetooth to target customers and understand their location.

In-app marketing

App markets are not something digital marketers can ignore. WhatsApp, Tiktok and Facebook are the top five apps for marketing. There are many other apps. This is why in-app advertising has become so important. There are many types of in-app ads. There are a variety of in-app advertisements.

• Display ads that appear at either the top or bottom mobile screens
• Massive numbers of people also respond to video ads
• Native advertising
• Interstitial ads are displayed when the user is between app actions or while using the app. An example is when there are two levels to a game in an app.

These strategies can be saved as a pdf to save for future reference. Mobile marketing has many different features that can be used in a strategy.

Your inbound marketing strategy should have blogging as its central focus. Blogs will allow new visitors to find your site online. They also give your contacts a reason to visit your website again. You’ll have relevant content to share via your social media channels and in your emails. Blogging should be an integral part of your inbound marketing strategy, whether you’re a consultant, small business owner, or multinational company. These are three reasons you should add blogging to your inbound strategy.

1. Increase traffic to your website:

Prospects will first visit your website to learn more about your company, find out information about your products and services, and see how they can help you. Your website must provide useful content to communicate your message to prospects and customers. You can create engaging and relevant content on your blog to drive visitors to your site and engage them with unique content to help prospects make informed decisions. Your main website navigation pages are great for sharing information about your company, such as testimonials and products. However, your blog allows you to share useful content. My clients’ blogs drive over 70% of their first-page website visitors each month. The blog is often the first page people see when they click on a website. Because search engines index blog content the most, this is why. Your blog answers a question and is more engaging than a standard product/service website page.

2. Your website’s rank can be improved:

What does blogging have to do with search engine optimization (SEO)? SEO refers to optimizing your website and content for search engines like Google, Yahoo!, Bing and others to quickly find your content. You can also share your content with people looking for similar topics online. Remember that search engine optimization is all about quality pages. The more pages your website has, the better your website will rank. This does not mean that your content should be copied or duplicated. It must also be relevant and useful for your visitors. Do not create content just for the sake.

It should be high-quality content. A new page is created for each blog article you publish. Google and other search engines will be notified by adding a new page on your website that you have changed the content of your website. This activity will bring search engine crawlers back to your website, improving your rank and increasing your website’s relevancy. Search engines can also track how long someone stays at your site. This is why you want them to be engaged and visit other pages after visiting your website. Blogs are the content that keeps people active and engaged on your website. You can also share helpful articles from your website so that they can find more of your content.

3. You can increase your thought leadership and build customer relationships.

It is important to have well-written, meaningful content. This will help you rank higher in search engines. Your brand will become an industry leader if you create valuable and relevant content that resonates well with your audience. This content can be shared with prospects and customers in your email list and with followers on social media to increase traffic to your website.

An essential part of any inbound program is a blog. This blog drives new visitors to your website, provides valuable content for your prospects, and helps you become a thought leader. No matter how big or small your company is, blogging can help increase your website traffic and build trust between your prospects and customers.

Your inbound marketing strategy should have blogging as its central focus. Your blogs will be the first piece of content prospects see on your website. Your blog should contain helpful content that will help prospects answer their questions. Your blogs should also be easily found online. You need to develop a keyword strategy that includes keyword research. These are some tips that will help you find keywords to help build your blog content calendar.

• What Prospects Are Looking for Online: This first step will allow you to define your search engine optimization strategy to have your website and content appear online when people search for information about your business. SEO is an essential part of the content and blogging strategy. Organic traffic, i.e., people who search for your website using Google, is the best source of website traffic. Increased organic traffic leads to more visitors, better conversion rates, and higher rankings in search engines like Google, Yahoo!, and Bing. This traffic is free of paid advertising, and it continues to drive website visitors for many years.
• Start your Keyword Research Process by Analyzing Your Website Data:
• Google Analytics or an integrated marketing tool like HubSpot should show you the top organic keywords driving traffic to your website. This will allow you to determine which keywords are ranking well online and which keywords aren’t.
• Create Your Target Keywords List:
• Finally, you should create a list with keywords that your target audience might use to search for products or services similar to yours. Next, you’ll research the monthly search volume for these terms. This will ensure a high search volume, so people can find your content online by searching for a specific keyword. You should also ensure that your keyword is not too broad to gain traction.
• If you target the keyword “leadership”, you will compete with thousands of other websites that also target this broad keyword. However, if you choose “leadership consultant”, you will reach a more specific audience. For example, “leadership” is ranked at 673,000 searches per month, while “leadership consulting” ranks at 1,600 searches per day. Because there is less competition, ranking on “leadership consulting” is more likely. It is also more relevant to your target audience. Google’s Keyword Planner can be used to generate a list with target keywords. This will help you determine the most popular keywords based on search volume, competition, and other factors.

Think “Long-Tail”

Long-tail keywords (typically 4-5 words) are both descriptive and are likely used by prospects to search. You know your company’s products and services better than anyone, so brainstorming long-tail keywords is easy.

• Here’s an example. Your company manufacturers medical carts, so long-tail keyword phrases such as “custom medical cart manufacturers” and “custom medical cart solutions” are more likely to match the search queries of your ideal buyers than the broad keyword “medical carts,” which might yield a high search volume but is extremely difficult to rank for and unlikely to reflect the search queries of potential buyers.

Keyword research is an important part of your blogging strategy. It will help you identify the most relevant topics for your audience. This should be a key guiding principle in your content strategy and blogging. It will help you identify the best blogs and content for your buyer personas.

You may be wondering why an inbound marketing consultant is necessary to help you grow your business and sales. Inbound marketing consultants will help you assess your current and future marketing strategies, tactics, and alignment to your sales process to increase your return on investment. This is done by looking at your company, marketing, and alignment with sales from an outside perspective. This will allow them to identify the areas that are working well and those that need improvement.

People often think that hiring a consultant is expensive. This is especially true if you consider the hourly rate of your employees, the salary of your staff, and the amount of money you pay to suppliers and vendors. It’s also more costly to hire a consultant to do it yourself. It is not the best way to make the right decision when hiring a consultant.

These are some things you should consider when deciding whether your company should hire an inbound marketing consultant.

• An outside consultant inbound marketing can examine your company strategy, tactics and alignment to find weaknesses and quick wins. When our team meets a new client for consultation or our entire suite of inbound services, we do a deep dive into analytics. We review what worked in the past 12+ months and where there is potential. This provides a good starting point for us to identify where our immediate focus should be to improve quickly and our long-term strategy to sustain growth. This is an example of a company that we worked with. They had been using HubSpot for two years before they engaged with us. After looking at analytics and making some quick wins, they saw a 327% rise in web-to lead conversion. This was almost instantly within the first one to three months.
• A consultant can save you time and money. They will help you avoid costly errors that could have been avoided if you had done everything yourself.
• Example: Before working with us, one of our clients had done quite a lot of paid advertising. Although the ads generated clicks, almost none of their conversions were recorded. We quickly realized that these ads were driving people to their homepage without a form. The individual could not convert. They worked with us to create a plan to update the ads to redirect visitors to landing pages with forms. Their conversion rate from paid ads increased by 326%. Their paid ads showed almost immediate results. They also saw more leads enter their sales funnel in 30 days.
• Inbound marketing consultants allow your team to consult with experts in the field to help them strategize new campaigns. This includes assets, distribution, tracking, and amplification. Although you might have a marketing department in-house, that doesn’t necessarily mean they can do everything. Inbound marketing consultants can help you optimize your campaigns, save you time and money, and increase your ROI.
• For example, Our team began working with a company in 2021 to improve their HubSpot and inbound marketing. Although they had a strong team of marketers, none were specialists in inbound marketing. Their team works with us to plan campaigns, assets and distribution strategies, track progress, and enable sales. In the first year, they experienced a 62% rise in website traffic and a 133% increase in qualified leads.

 

No longer are “impressions” the only way to measure the success of your marketing campaigns. Extreme measures how many people have seen your ad or viewed your email. It does not measure engagement. It would be best if you did not allow an agency or marketer to provide impression data. Instead, find a partner or team member who can help you. It is not enough to have anyone engage with your brand. Revenue is not just about getting more people to your digital channels. You need the right prospects to visit your website and digital channels to make sure you have qualified leads in your sales pipeline. How can you achieve this? It is about creating the right content at the right time and delivering it in the right way, at the right place, for your prospects.

Attract is the stage of inbound marketing that focuses on attracting new visitors to your site in both quantity and quality. This stage is essential to your inbound marketing strategy. It will help you get found by potential customers. You must share the information your prospects search online to launch an effective inbound marketing campaign. You must also ensure that the content is relevant and helps them make decisions. Your online presence will grow as more people discover and benefit from your content.

You can communicate with prospects by creating a content strategy that works across the buyer’s journey. It’s about convincing your prospects that you can solve their problems. This is done through content marketing, which provides useful information that aids in decision-making.

The Attract stage has several tools:

• Blog Articles The first step to creating meaningful content is a blog. A blog is an extremely powerful tool to share useful content with prospects and drive website visits and conversions.
• Videos Video has become a hugely popular medium. You can engage your prospects by creating video content, both short and long-form. This will allow you to create content that they are more likely to share online.
• Podcasts are similar to videos but have seen a rise in popularity. You can share your leadership knowledge in a digital format that is easier to consume.
• Social media: This is an essential tool for every business. Social media allows you to engage with your customers and prospects by sharing images, videos, podcasts and blogs.
• Search Engine Optimization It is essential to optimize your content to search for your content to be found online by people searching for it, either on your website or YouTube.

Inbound marketing creates the right content to tell your brand story and educate your prospects. You can do this by using the “Attract” stage to provide the channels and tools to share your valuable content across different platforms and mediums to reach the right people at the right time. 81% of people will search for products online before they make a purchase. This content will help prospects decide which companies to choose. Keep checking out our Mastering Inbound Marketing Series for future blogs that will provide details about each tool and how to maximize its effectiveness.

The Engage stage in inbound marketing is about building lasting and meaningful relationships with prospects who have signed up to receive information from your company. This can be done in various ways, including email marketing, personalized web content, marketing automation and live chat. These prospects are now eager to get more information and have signed up.

You can also take your inbound marketing one step further to determine where someone is on their decision-making journey. You can customize your marketing journey with integrated Customer Relationship Management tools and marketing technology.

• tracking which pages the prospect has visited on your website
• Identifying the source. They originally came to your site online
• How engaged prospects are with your digital channels

If a prospect has visited your pricing page, they will be further along the buyer’s path than someone who just viewed your homepage. You can tailor content for these prospects using marketing and sales technology based on their specific needs.

These are the top tools you can use in the Engage stage.

• Email Marketing Remember that prospects want to hear from your company. Companies that only focus on new leads are often what I hear. Email marketing is a great way to keep your prospects interested and build your sales funnel. Email is a great way to reach your prospects with relevant blogs, downloadable content, invitations for webinars, and other information.
• Marketing Automation: Using your automation tool to maximize your team’s effort will make it easier. You can think about what content someone wants to receive when they enter your funnel based on their buyer persona. Automate several emails to them and automate reminder tasks to your sales team to follow up with prospects.
• Lead Management: Your CRM gives you every detail about your prospect. You can automate your marketing efforts by using your sales team’s information in the CRM. This includes the prospect’s lifecycle stage, lead status, and responsiveness.
• Personalized Website Content: With the right information in your CRM, you can tailor the content of your website to suit the prospect. Let’s say you know that your prospect works in the healthcare sector. You can personalize your home page and create downloadable offers to target the healthcare industry. This can be very powerful, reducing prospects’ search time and increasing their chances of reverting to sales.
• ChatBots or Live Chat: Most people have used chatbots or live chat on websites at one time or another. It is a great way to allow prospects to communicate with you when they visit your website. They don’t have to wait for a form. Instead, they can chat with a bot or live-chat their questions. This allows organizations of all sizes to get these contacts, especially if they are engaged with your content.

Your prospect and customer experience should be as personal as possible. Research shows that half of the customers are more likely than others to buy again if they receive personalized information and offers via email or on your website. 74% of customers are annoyed when websites don’t provide personalized content. Source: HubSpot.com. Technology is now available for organizations of any size. Prospects want a personal experience. You must deliver this experience to your prospects when interacting with your brand. The prospect and customer journey will be more meaningful and effective if you use the right technology tools.

Companies often find the Delight stage the most difficult concept to implement. Many companies believe that the customer becomes the end of the journey. However, this is incorrect. Customers are your most loyal advocates, so it is essential to create a content strategy for them. Happy customers will recommend you to other prospects. Unhappy customers will refer others to you. Inbound marketing’s Delight stage allows you to keep in touch with customers through valuable content that is customer-focused. It also provides seamless channels for customers to reach out to you with any questions or concerns.

These are the tools you can use at the Delight stage.

• Email Marketing Keep your customers informed by email every so often. Keep them updated with new product information, service offerings, and relevant content. You can even send them a quarterly newsletter.
• To automate onboarding for new customers, you can use marketing automation. Marketing automation is a great tool if your product is SaaS and you want your customers to use your tool. You can also connect them with a Customer Success Manager to help them. Additionally, you can send them automated emails with reminders and tips to keep them interested during this first window of their customer journey.
• Personalized Website Content: When you use a CMS like HubSpot to build your website, you can make content that is only available to customers. You might want to share certain content with customers but not with prospects. You can personalize your website to deliver unique content to your customers and keep them interested.
• ChatBots or Live Chat: In a similar way to the previous, customers can customize their chat experience if they use a chat tool that integrates with their CRM. This technology can connect customers with the right team quicker and provide exclusive content for customers through the automated chatbot experience.
• If your video content is great, you might consider creating videos exclusively for customers. These videos could include tips videos and training videos. These would be content that you wouldn’t share with prospects. However, your customers can access more detailed content.
• Customer Ticketing system: Think about how you are serving your customers when they have questions or need to submit support tickets. To automate your customer’s process of submitting questions to your support team and how you assign tickets internally to help your customers get their questions answered quicker, use a customer ticketing system.
• Surveys To determine what areas of your business deliver the best customer service, it’s important to survey customers. A simple Net Promoter Score survey can do this. You can also set up a survey with a few questions to get more detailed feedback. You can then automate the survey responses and send them to the right team based on the customer’s responsibility.

The Delight stage is about making it easy for customers to communicate with your company and share your content with others. You make your customers happy and allow them to share their stories about your products and services with friends and family. This will help you grow your brand organically via referrals.