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TikTok has recently been extremely popular among young Millennials and Generation Z. 167,000,000 TikTok videos were viewed in just one internet minute.

The TikTok For You Page

To log in to Tiktok, you will need to create an account. You will need to use your social media accounts, such as Google and Facebook, your email address or your phone number.

Logging in will bring up the TikTok page. Here you can explore the colorful world of TikTok and view the accounts you can follow. You can also watch Tiktok videos.

To receive relevant TikToks, follow the accounts that interest you. This page will be displayed every time you open an application.

Instagram’s “For You” section has the same logic and structure as the Instagram discover page. The “For You” section will be shaped by the videos you view over time.

Making Tiktok Videos (step-by-step):

1. Open TikTok on your mobile device. Click the + sign-in menu at the bottom.

2. You can choose the length of your Tiktok video from 3 minutes, 60 seconds or 15 seconds.

3. Decide whether effects should be applied before or after you record your video.

Tap the Effects icon to make it easier. To exit the Effects section, tap the screen.

The buttons to the right of the screen allow you to adjust and apply any effects.

4. Click the Filters button to add your desired filter to your Tiktok video.

5. You can edit the content and length of your Tiktok video clips by clicking on the Adjust Clips button.

6. Click the Voice Effects button to change the sound quality of your Tiktok videos

7. You can record voiceover sounds by clicking on the Voiceover icon

8. To choose a sound from TikTok’s library, click the Add Sound button.

9. To add text to your Tiktok videos, click the Text button.

10. Click the Stickers button to add interactive and fun graphics in your videos.

Once you’re done with all adjustments, tap the Next to publish it as a TikTok article. Or, choose the button “Post to Story” to make it a TikTok story.

Tiktok Video Editing Software

Although TikTok’s internal editor is a powerful tool, there are limitations. Many TikTokers turn to external editing apps and other apps that offer more visual effects and features to enhance their videos.

These video editing apps can be found online, in Google Play and App Store.

These are some Tiktok video editor apps you might find useful.

Magisto

TikTok has many video editing tools. Sometimes, however, you may need more to make your video stand apart.

Magisto allows you to combine TikTok videos and add effects, photos, and music. Your creations can be shared directly to other social media accounts.

InShot

InShot has many features that can be used to enhance your TikTok videos. It can be used to add frames and text to videos, combine multiple videos into one, or add cool effects to Tiktok videos.

The app is free to download, but you will see a small InShot icon at the corner of your videos. The icon disappears when you purchase the pro version for $10 and you get additional effects.

VivaVideo

VivaVideo is compatible with both Android and iOS devices. It’s a small video editor which complements TikTok well.

You can add filters, stickers and themes to your Tiktok videos using the app. You can also copy, cut, merge, and create collages from your favorite videos.

Pinterest has over 400 million users. They have billions of pins. There are always new trends to follow.

Most Pinterest users are Gen Z’s who search for ideas on style, decoration, fashion, beauty, travel and other events to increase brand awareness.

Many businesses don’t realize the benefits Pinterest has for their businesses, particularly growing businesses.

What is Pinterest?

Pinterest is a social network that allows users to find, collect, and share images, animated GIFs, and videos about anything they are interested in. It’s a social-sharing tool that allows you to save media to boards and share other users’ content (pins). It can be used as a digital catalog that allows you to organize and store different types of content. You can create boards with its bookmarking tool and save pins for quick access whenever you need them.

Pinterest business accounts vs. personal accounts

Pinterest allows users to create both personal and business profiles. Users can choose which profile they want to choose, depending on their goals.

Pinterest personal account

Casual pinners often use their Pinterest personal account to explore new products and trends. You can create boards, pin content, repin it, and interact with other users. However, this account does not offer any unique features to support businesses.

Pinterest Business Accounts

There are many features in Pinterest business accounts that can be used to grow your business. These features include:

Pinterest Business Hub

This site provides relevant information about your business, including analytics overview, ads overview and Pinterest business resources.

• Pinterest Advertising

Pinterest allows marketers and business owners to advertise their content to other users.

• Pinterest Create

Allows you to set up campaigns, pins, pins for products, and quick ads on your business account.

• Pinterest Analytics:

Learn about your audience and the content that attracts high engagement. Understand your followers to monitor your business growth.

You can also connect your Pinterest account to other social media platforms like Facebook, Instagram, YouTube, Etsy, and Instagram.

7 Tips for using Pinterest to promote your business

1. Pinterest creators: Work with us

A study found that brands who worked with creators had 38% more brand awareness. With a trusted voice and authenticity, creators can tell your brand’s story.

2. Make original content that inspires, not just sells.

Yes, selling products is the ultimate goal. But creating content that inspires rather than pushing sales is the ultimate goal of any brand. This will directly impact sales.

3. Use trends to your advantage

To keep up with the latest trends, use the Pinterest Trends Tool. Scotts Miracle Gro saw a 60% higher cost-per-engagement through Pinterest than other platforms.

4. Use Pinterest product tagging

Pin your products and direct Pinterest users to your website so they can easily buy them.

5. Follow these Pinterest Pin specifications

To increase engagement and performance, create pins that comply with Pinterest Pin specs. Make sure pins adhere to file size guidelines.

6. Pinterest Analytics is a must-have

With pin statistics, you can see your performance metrics directly on your pins. You can see all the interactions people have with a particular Pin on Pinterest. This will give you insight into how to improve your pins. This helps you understand the overall performance of your brand on Pinterest.

7. Pin it to show off what you stand for

You can personalize your profile to highlight your brand’s values, and the communities that your brand represents (e.g., eco-friendly, woman-owned) by choosing merchant details.

Are you new to TikTok? You can use TikTok to learn or to improve your video views.

TikTok has the highest social engagement rate per post.

Tiktok is much more popular than Youtube or Instagram. Micro-influencers, for example, have engagement rates of 17.96% on TikTok, 3.86% on Instagram and 1.63% on Youtube.

Views on TikTok are crucial as they can have a snowball effect. This means that a video will get more views and be more likely to be seen by broader audiences.

The TikTok algorithm is based on how users interact with your video (watch time and engagement) to determine if your video should be displayed.

Know your audience

It’s important to remember, first and foremost, that all types of people use TikTok but that Gen Z primarily uses it.

43.7%” of TikTok users are aged 18-24. These are mostly people who don’t care about promotional content.

They are instead looking for innovative and entertaining content to use the app. Be authentic and create TikTok videos that reflect your audience’s interests.

Use #hashtags in your TikTok videos

To gain traction on social media platforms, brands must get people to find their content.

TikTok’s algorithm prioritizes personalization, so adding #hashtags to your discovery can help you reach people who share your interests.

Keep in mind that your main goal is to attract followers and monetize the audience. Choose hashtags that relate to your keywords.

Another tip: include #fyp or #foryoupage tags to your video captions. This will make your videos more likely be seen on For You pages.

Use the “For You” page to leverage trends

TikTok marketing is all about landing on the For You Page. This is where users open their app and land on the For You Page.

It is a curated feed that features videos based on your past interactions and interests. However, it can also feature popular trends.

Trends on TikTok can change every week, so make sure to research the most popular trends and take on challenges to keep your brand relevant.

Grab the attention of the viewer

TikTok videos are great for engagement. TikTok is different than other social media platforms in that watch time, likes and shares are the most important metrics.

One of the most well-known theories on TikTok is the “batch” theory. It determines whether your video is shown to more people based upon the ratio of engagements to likes.

Effective copywriting formulas, such as open-loop questions and powerful headlines, can be used to grab viewers’ attention and increase your view time.

You will immediately see results if you use the same powerful Hook in your video as a caption, just like all of the videos made by Peachy slime.

Each video features the slime-making process of the brand and a question or comment from the user. This keeps viewers engaged and generates millions of views.

In videos, use the latest music and sounds

Trending songs or sound effects work like hashtags. TikTok will show your video if someone has liked or watched a similar video.

There are good chances that your video will go viral if it features a popular song.

You can either collaborate or duet with other TikTok users

Other great ways to increase engagement are to use features like stitching and dueting viral videos, which work similarly to influencer market.

This feature allows brands to jump on trends to get more exposure. Established brands can also collaborate with TikTok stars to encourage content creation.

Multiple times per day upload

Although it’s difficult to predict what viral content will be, TikTok has the best thing about it: the more content you share, the faster you can grow.

TikTok suggests that users post new, purposeful content frequently, ideally between 1 and 4 times per day.

Because you can experiment with new content and build an audience by posting more content.

Keep your videos short

Based on the top 100 TikTok videos in 2019, he found that 88% of them were under 20 seconds and that only 2% had the maximum length.

It is not surprising that this result was achieved. Your videos will be more complete than shorter videos and have a greater chance of being rewatched.

Make content that adds value

TikTok’s goal is to create trending content. However, brands should also include valuable content such as educational and informational content.

You can think of the 80/20 rule: 80% of your posts should provide value (e.g. informs or entertains) and 20% should promote your business.

Cees Cees Closet is a great example of this. She shares entertaining skincare content and promotes her exfoliating products.

Track your analytics and research competitors

Marketing is about competing for attention, no matter what platform it may be.

To identify your unique selling points and to find ways to distinguish your brand from your competitors, research them and their brand messages.

TikTok Pro is a great way to track your analytics, eliminate any guesswork and discover what content your audience loves best.

Promote your TikTok content

TikTok will most likely be a small part of your social networking strategy. Most likely, you are also active on social media platforms such as Instagram, Facebook, and YouTube.

This can be a good opportunity to promote your TikTok content via other channels.

TikTok can also be used in-feed advertising to promote and expand your reach.

Why not plan your Instagram feed?

Instagram has been a major marketing platform for companies in recent years. Instagram profiles have become as valuable as company websites.

Although people can find new Instagram accounts using Reels single posts or locations and tags — once they have found a profile, the 9 grid Instagram layout leaves a lasting impression and keeps you scrolling.

Instagram grid planners are a great tool for brands, influencers, creatives and others to ensure that their Instagram posts look professional when grouped.

Consistent Instagram feed themes can significantly impact a profile’s overall impact. This is something you should consider when designing your Instagram marketing strategy.

How to organize your Instagram feed using an Instagram layout planner?

These are great tips for creating a stunning Instagram layout using the Hopper Instagram grid planner.

Step 1: Choose a theme for your Instagram feed aesthetic

There are many types of Instagram themes. But, one thing they all share is consistency.

It takes discipline and planning to create and curate content. There will be different themes depending on what industry you are in and what type of content you’re publishing. Here are some ideas to help get you started:

Pick a colour palette

An Instagram account that has a consistent colour palette is incredibly satisfying.

It is clean, elegant, and well-curated. An Instagram grid planner is required to create a colour palette theme. This will ensure that the posts flow seamlessly from one to another. You don’t need to be artistic to use a colour palette generator to browse different colour combinations and find the ones that work well together in your photos.

Use white frames or borders

You can also create an Instagram layout that stands out by placing your videos and photos in white frames or borders to create a pattern.

As Instagram was limited to square posts, this trend became very popular. It is a way to avoid cropping your landscape and portrait photos! It is now a thematic choice to make your Instagram feed more like a brochure or photo album.

Make an Instagram grid pattern

Instagram is home to many different types of content and photography. You can include different types of content in your Instagram layout, such as flat-lay product shots or typography quotes.

This could take the form of a horizontal/vertical line or a checkerboard. It allows you to be more creative and doesn’t limit your content options.

Step 2: Create your layout using an Instagram grid planner

Hopper HQ’s Instagram grid planner allows you to visualize how your Instagram profile will look after all of your scheduled posts are published.

This is an extremely useful tool if you are trying to create one the Instagram layouts mentioned above.

Drag and drop your posts to experiment with the best layouts and combinations before they are sent.

Hopper HQ grid planner simplifies the process of creating beautiful Instagram feeds. The Instagram grid planner can be used regardless of your layout, color palette, or pattern. It will ensure that no posts clash with the pattern you have spent so much time creating.

Two things were certain about IIDE when it was launched.

We didn’t want our institute to be one that had 50 trainers. We didn’t want our students learning from PowerPoint presentations which hadn’t been updated for years.

Our solution was easy. Our solution was simple. We created a personalized, concise, and relevant curriculum for our students . This curriculum would only be taught by people who are practicing what they were teaching. Thus began a program where students met a new industry expert every week to learn concepts and subjects that they could easily apply.

IIDE was established as the #1 Offline Digital Marketing Institute within 2 years.

Our next challenge consisted of making our content accessible beyond Mumbai, beyond our classrooms and across the globe.

Soon, we realized that the online digital marketing education was substandard. Online digital marketing courses back then were little more than a person reading from slides.

We knew that this was not the best way to learn so we decided to make two of our offline courses available online. We made our online video courses available to test their quality via Udemy.com , the largest online education marketplace in the world.

Our courses were ranked #1 for in the category. The steady stream of learners came from all over the world, including the United States, Canada, Australia and France.

2020 was the year. Now, we were largest offline Digital Marketing Training Institute. All our course content was converted to high-quality video content. COVID-19 rescinded our plans to make international moves and imposed strict lockdown.

This has changed our focus. All of our offline lectures had to be moved online. Zoom lectures replaced them. We now faced new challenges. Two major questions were needed to be answered:

• How can you maintain the same personal level of interaction online?
• How can you keep the student engaged in an online lecture as in an offline class?

COVID-19 was going to revolutionize the way people learn. We realized that this was a positive change. In this adversity , we saw potential.

The new goal was to demonstrate the futuristic method of learning. This learning format is more personal, more question-oriented and more efficient. It also achieves the same result .

IIDE presents , the first hybrid learning model in the world and the most comprehensive and personal online learning experience. It consists of a series high-quality online videos, followed by live training sessions and 1-on-1 mentoring sessions.

These are the key features in IIDE 5.0

• Reduces learning time with 50%
• Provides 3x greater output than the offline lectures
• Allows you to learn only and only from Industry Experts.
• This makes learning very inclusive for introverted and shy students. It is done through 1-on-1 sessions.
• Allows students and professionals to improve their skills without affecting their day-to-day life.
• Enhances learning with , ensuring flexibility and ease

 

What are Instagram Reels?

Instagram’s Reels mode was released in 2020, following the lead of TikTok, a popular short-video platform.

Reels are short, 15-second videos that have sound effects or background music. This is exactly what users do on TikTok. Instagram Reels has a large music collection, including many top hits by established artists.

It was popular because of its high engagement with the audience, especially after TikTok banned in certain countries. It was the ideal replacement for TikTok creators.

However, we felt that the reels were missing detailed engagement data. Creators didn’t have any way to know which content was performing well and vice versa. With the introduction of Instagram’s New Reels, and IG Live Insights it will fill in the gap.

Live Video Insights Features

Instagram has announced new updates for creators in their blog. Instagram has added new insights data to their Reels and Live video content. This feature will give their creators more information about their content’s popularity and reach.

Instagram Reels

1. Plays

A Reel’s total video play count.

2. Accounts reached

The total number of unique accounts that have viewed your reel.

3. Shares

The total number of times that the Reel has been shared with others.

4. Savings

The total number of people who have saved or bookmarked your reel.

To Watch Instagram Live Videos

1. Accounts reached

The number of unique accounts that viewed your IG Live.

2. Views

The total number of people who have viewed your IG Live.

3. Peak Concurrent Viewers

This is a difficult question. Let me give you an example. Let’s say you host an hour-long IG Live. The total views were around 10,000 However, live sessions are always viewed by fewer viewers than ever before.

Let’s assume that 7,000 viewers were watching your live during the middle-session. This is the highest number of viewers at any point in time. This is your peak concurrent viewers stat. It means that this was the highest number watching your live stream at any given time.

4. Shares

The total number times IG Live has been shared with others.

Reels Ads

Instagram also introduced the “Ads” section in Instagram Reels. This is an important move by Instagram, and businesses can make the most of it. These new Instagram Reels Ads are now available worldwide.

These are some tips to help you understand how it works.

• Between the Reels, ads up to 30 seconds long will be looped.
• Just like the Stories section, the ads will be vertical and take up the whole screen.
• These ads can be viewed, liked, commented on, shared, saved, and shared by the public.
• The words “sponsored” will be used below the account name of the advertiser to identify the ads.

Small and large brands can reach a broad audience and gain potential users through Instagram Reels’ popularity and rapid consumption.

You can add these ads in the same way as the ads in Stories & Feed. If you are unsure how Ads work, sign up for the Online Instagram and Facebook Ads Course for tips and tricks to create successful Ad campaigns.

There are hundreds of digital marketing schools, proving that digital marketing education is rising. This revolution has been made possible by the demand for digital marketing professionals and the positive results digital channels can bring. Which are the top digital marketing institutes? Are you confused? This blog will comprehensively describe the top 10 digital marketing institutes, along with contact information, faculty and course details.

IIDE

IIDE’s digital courses in marketing are flexible. You can enrol online or offline. IIDE is committed to making digital marketing education available to all students and aspiring marketers.

Students who have not yet graduated and wish to learn basic to advanced digital marketing skills can enrol in the 4-month course. Marketers or freshers can opt for the MBA in Digital Marketing.

DMTI

Since 2009, DMTI has been training and preparing digital marketers with the best practical skills and fundamental principles in order to succeed online. Anyone interested in becoming an online marketer can benefit from the DMTI courses.

This accreditation will allow you to develop, implement, and monitor effective digital marketing strategies and plans for any company. With over 10,000 students, the digital marketing degree at DMTI is accepted and recognized by the top professionals in the field.

Each DMTI program is designed and delivered by experienced marketers who know what it takes for success.

DIDM

DIDM is a digital marketing school that specializes in training and connecting talented workers with businesses. DIDM provides high-quality digital marketing courses that are both advanced and practical to meet the increasing demand for qualified professionals around the globe.

They are a digital marketing school that emphasizes a hands-on approach to training and developing trainees. DIDM believes that industry-ready training is possible through hands-on learning. Our trainees are expected to take on real-world projects.

Freelancers Academy

Freelancer’s Academy is another good name in the field of Digital Marketing Institutes. The academy ensures that all classes are taught by industry professionals. They are different because they do not offer a typical training environment. They offer a Digital Marketing Institute which offers students an instructional approach for teaching.

Freelancers Academy believes in blended learning and strives to provide students with both academic and practical knowledge about digital marketing. Professors teach students industry-relevant skills.

Do you want to build a career as a digital marketer? This blog has compiled a list of the top digital marketing courses to help you get started in your digital marketing career.

Let’s first dive into digital marketing.

Digital marketing combines traditional marketing methods and digital platforms and apps. Digital Marketing has become an integral part of businesses’ marketing strategies to reach their target audiences through multiple channels.

It’s a broad term that covers all aspects of digital media, including search engine optimization (SEO), mobile advertising, social media and display advertising. An online course in digital marketing can help you lay the foundation for your knowledge and advance your career.

Who should enrol in a digital marketing course?

Every employee in an organization with an online presence requires digital marketing skills. The digital marketing industry is projected to grow by more than 17% between 2020 and 2027.

Why do a digital marketing course?

Digital marketing is a highly-demanded subject due to its popularity in e-commerce and social media.

Most firms have an online presence and depend on new customers to keep them afloat. As businesses use digital marketing to reach their target audience, the importance of digital marketing is growing.

How do you choose the best digital marketing course that suits your needs?

Many digital marketing schools offer the best courses in digital marketing. It can be difficult for students or marketing professionals to choose the right course. You must identify your needs first. The following questions should be asked:

• What are the benefits of learning digital marketing?
• Do I want to learn digital marketing to improve my skills or make a career in this area?
• Are you looking to take a digital marketing course that covers all aspects of the industry or a specific module?

After you have identified your needs and learning objectives, you can start to look at the top digital marketing courses.

These courses are worth reading in detail.

• Duration – Digital marketing courses shouldn’t be too short or too lengthy. Courses are shorter than one week and longer than one year. The courses last between 4-6 months and are moderately fast. They will allow you to grasp the most important information quickly.
• Curriculum – Don’t choose courses with long curriculums. Instead, look for curricula that are industry-standard. If included in the curriculum, case studies and presentations can be a great bonus.
• Placements- There are many courses that offer 100% placement support, but it is important to check their past placement records in order to understand their industry connections.

Here are the top digital marketing courses for 2022:

1. IIDE

IIDE offers an Online Marketing Course with industry-recognized certifications and placement assistance. The courses are self-paced and designed by industry experts.

• Study Mode: IIDE’s online digital marketing courses can be enrolled in both an offline and online format. A hybrid format will be used for the online digital marketing course.
• Duration The online digital marketing course lasts approximately 12 hours per day and is usually completed in 4-5 months.

2. Simplilearn

Simplilearn is a well-known institute that offers digital marketing courses. Through hands-on training and certifications, they aim to close the skills gap in digital marketing.

The Professional Certificate in Digital Marketing is a comprehensive certification that covers digital marketing topics such as SEO, Web Analytics and Social Media Marketing.

• Study Mode: Simplilearn’s Online Digital Marketing Course uses case studies and a Final project.
• Duration The digital marketing course lasts 6 months.

Education isn’t just about books and blogs in this generation-Z era. Freshers and aspiring marketers are searching for resources to help them learn digital Marketing Trends. Youtube is their favourite place. It cannot be easy to pick the right channel when there are so many channels that create content about digital marketing. This blog will help you to find the best digital advertising channels. It also explains what makes them different.

You tube’s Scope in 2022

YouTube is the most popular platform for watching videos around the globe. YouTube has become a major platform for content creators to connect with viewers worldwide and share their creations.

Three former employees of PayPal, Chad Hurley and Steve Chen, founded YouTube in 2005. YouTube’s first video was uploaded in 2005 under the title “Me at The Zoo” to demonstrate the new video functionality.

YouTube currently boasts 1.5 billion monthly users who view 400 hours of video each month. YouTube will be even more popular in 2022 as more people switch to streaming online video and less to traditional TV channels. Youtube’s creator profiles are called ‘channels’.

IIDE Online

IIDE was named the best Indian digital marketing institute by the World Education Congress. They believe education should be everyone’s right. They also started Youtube to spread digital marketing awareness.

IIDE Online offers masterclasses on digital marketing concepts, including Search Engine Optimization careers in Digital Marketing, student experiences, IIDE Events, and brand case studies.

This youtube channel teaches digital marketing both in long-form and in short-form.

Ahrefs

Ahrefs is a popular digital marketing tool if you are passionate about SEO. Ahrefs has been creating videos to educate digital marketing professionals about SEO and Youtube Marketing since 2015.

Ahrefs created these digital Marketing Tutorials to help both professionals and beginners in digital marketing. They use simple examples to help the viewers.

Ahrefs was one of the first companies to upload videos to YouTube. Because they knew that video content was a great way to reach audiences, it was a key strategy for them.

Adam Erhart

We’ve reviewed several SEO-friendly channels for digital marketing, but Adam Erhart’s YouTube channel is for people looking for training in social media marketing. Adam Erhart has been creating digital marketing guides since 2015 for students, content creators and entrepreneurs.

His videos include a lot of long-form content, including complete guidance on a topic. The most popular social media marketing videos are the Instagram marketing guide, social networking for businesses, or crisis management on Instagram.

 

Many businesses make a mistake of only concentrate on new clients and neglect to retain existing customers. We will discuss some of the best customer retention techniques you can use for your business.

It is difficult to find new customers with so many brands in each industry. There is nothing better than bringing new customers to your company. Keep the existing customers happy!

Below are the top digital marketing strategies for customer retention.

Email campaigns

Consider offering discounts or promotions via your email campaigns. These promotions make customers feel valued. This is how you make your customers feel valued.

You don’t have to personalize it for every customer. Email marketing automation is the best technique. MailChimp and other platforms are excellent tools for email marketing automation. You should check out IIDE’s Online Marketing Course if you want to learn more about this tool, and email marketing in general.

SMS campaigns

Because so many people are interested in SMS campaigns, their open rate is over 90%. SMS can be used to connect with clients and gain an edge over your competition.

But, be cautious. Don’t spam users. SMS should only be used to send time-sensitive promotions and loyalty programs. Swiggy and Zomato send SMS campaigns to customers who have made a purchase. This makes them more likely to make another purchase.

Customer service should be a top priority

Customer service is not a service that comes after the sale. Customer service should be treated as important as making a sale. Your customer retention rate will increase automatically if you do this.

If it isn’t very costly for you, you can help your customers with any problem they may have. It builds trust. To find out if a client is happy with their product, many brands invest in after-sales surveys. Honda, a car company, invests in after-sales service to retain customers.

Loyalty cards for customers

Customers feel like they are part the company’s loyalty program by receiving customer loyalty cards. A point system is included that customers can use whenever they wish. The information is used by brands like Westside and Starbucks to increase their customer base. It works both way.

Customers today demand more than just points and discounts from their favorite brands. Customers want early access to sales, and a preference for product launches. They feel special and valued. Nike loyalty program members have early access to sales and exclusive products.

This gives them the feeling of being valued and makes them feel special.

Social Media Strategies

Social media can be a great way to connect with customers, both old and new. Engage in conversations with your followers. Social media is not just about increasing your followers. It’s also about developing a relationship with them. Here are some ways to do this.

• Develop a relationship with your followers – Show that you are more than a ‘brand’ to them. It is important to be humanistic and build relationships with your audience. You can also send personal messages instead of using templates.
• Create engaging content Customers love engaging, authentic content. A survey found that users don’t want to know how important your product really is, but rather how it can add value to their lives. Brands like Nike or Netflix, for example, are loved by Gen Z because they curate and create content and products that take into account their feedback and needs.
• Listen to your customers – You should take feedback seriously. Social media can be used to tailor your content and retain customers. It is important to create solutions that are relevant to the needs of your customers.
• Offer value to customers. – Make sure your social media pages are useful and valuable to customers. These pages can be used to offer discounts and other offers that will encourage users to engage and return.

Refer customers

Encourage and entice existing customers to recommend your brand to others. Uber offers a strong referral program that works. This can be done by offering gratifications such as points or discounts to encourage friends and colleagues to use the Uber referral program. The offer should be compelling enough to make the person refuse. Avon and Big Basket have strong referral programs.