Blog

The best thing about the internet? It’s full of great marketers who share great information for absolutely no cost.

Social media is not an exception.

We recommend that you subscribe to these 15 blogs about social media marketing if you have extra time in your schedule.

Social Media Explorer

Jason Falls founded Social Media Explorer and continually produced great posts about social media’s effect on marketing, public relations, and other topics.

The Future Buzz

Adam Singer’s blog, The Future Buzz, takes a clear approach to social media marketing and SEO topics and doesn’t hesitate to criticize ideas and tactics that he believes are harmful to marketers.

Duct Tape Marketing

Duct Tape Marketing is essential reading for small business owners. It offers strategic and tactical advice on leveraging social media and online marketing to grow your company.

Social Media Today

Social Media Today provides a variety of news and tips on making the most of social media platforms. Live Twitter chats are also hosted by the blog’s Twitter hashtag #SMTLive on different social media topics twice per month.

Small Business Trends

Small Business Trends Social Media section is a major news property for entrepreneurs. It contains expert social media advice and multimedia content for small businesses.

Get Ink Now

David Meerman Scott, author and speaker, shares amazing theories and real-life examples about social media’s effect on marketing. He also provides easy-to-understand content for non-marketing executives.

Rebekah Radice

Rebekah Radice, a social media influencer and award winner, has a blog that is a testament to her knowledge in the field. Her blog combines common topics in social media into solutions-based content that informs marketers what they should know. Her podcast, Brand Authority, expands on the issues she discusses in her blog.

Mari Smith

Mari Smith is known as the “Queen” of Facebook. Her Facebook-specific blog is proof of this title. Smith uses the most recent Facebook trends to provide the best insights for modern social media marketers, with plenty of video marketing advice.

The Social Media Hat

This simple-looking resource is a one-stop-shop for content marketers, spanning email marketing to social media. The Social Media Hat also contains a list of recommended marketing tools that will allow you to use what you have learned from the blog in your marketing efforts.

Jon Loomer

Jon Loomer, a blogger and podcaster, offers articles and videos on all things Facebook marketing through his website.

TopRank Online Market Blog

TopRank has a long history of providing search engine and social media marketing information in digestible lists and posts.

SocialMedia.biz

This blog is broken down into News, Business and Marketing topics. It provides a comprehensive experience for readers organized according to the social media challenges you may face during your career.

DreamGrow

DreamGrow is a blog that focuses on social media and content marketing. This blog is for both content creators as well as marketing strategists. It teaches readers how to use social networks to grow their businesses and personal lives.

MarketingProfs Daily Fix

MarketingProfs reserves certain content for paid members. However, the Daily Fix blog provides great daily marketing content.

 

Are you searching for the newest blogging strategies?

Want to see what blogging pros do today?

It cannot be easy to keep up with social media updates. Your blogging strategies may need to change.

#1: Make Google Hangouts On-Air Mini-Courses in Your Blog

PlusYourBusiness was my first venture. Since then, I have focused on one thing: to include rich multimedia experiences on blog posts while still being useful.

This is one of my favorite ways to do it. I take an interview and make it into a mini-course.

The interview was conducted, and I had it transcribed. I cut it into key sections, and added branding to the front and back ends. The YouTube videos can be embedded into the blog post to flow.

Then, I embedded the original hangout video in its entirety and added the transcript at the end.

What’s the main benefit? This allows people to organize their learning experiences. Instead of wasting time watching dozens of videos, they can only watch one.

Google Hangouts On Air are also available as private, live events on YouTube. Even if you don’t want one to be public on Google+, you can still get the same result. This is a great way to make your content work harder.

Is Your Marketing Strategy in Need of an Update?

It’s 2022, and all your hard-earned strategies are gone. Social Media Marketing World is your solution.

The three-day event will teach you how to use social media to become a star for your clients or company. No pitching. No tricks. Only world-class training by experts you respect.

#2: Create an audio version of your blog posts

My favorite blogging strategy is to create an audio version of my blog posts and share them on my podcast feed. This allows me to introduce a whole new set of content to my podcast listeners and allows people to consume my editorial content in an easy, mobile and convenient way.

Some bloggers have used this tactic to increase their exposure by 2000%. This is what I see on my site. Surprisingly, it has also created more engagement in our Comment section.

This can be done in several ways. One, Add the audio blog to your existing podcast feed. Two, create an audio blog. Take advantage of the Noteworthy and New iTunes juices.

An audio blog version is a great way to market your content to a wider audience. This is a powerful way to reach your audience and provide content on their terms.

#3: Brainstorming and organizing ideas with Mind-Mapping

Mind-mapping is my favorite method to create a blog that’s successful for business. It allows you to organize and brainstorm ideas for posts.

Mind-mapping can be especially useful for posts with more than 1000 words.

This article was created using MindMeister. It allowed me to create an outline. I followed these steps:

1. Use the headline as your anchor. Write the headline at the center of your mind-map, assuming you have chosen a useful topic.
2. Brainstorm subideas that are related to the headline. In the following example, I have drilled down to two levels.
3. Convert the Map into a Text Outline.
4. Write 2-3 sentences per node.
5. Edit. Add links and images.

When brainstorming ideas for a blog post, use MindMeister to help you organize your thoughts.

Mind-mapping can be a great tool to organize thoughts for people with ADD or just plain creative.

#4: Blog posts should include data

My blog posts are more engaging if I include data. People tend to stay longer, share more, and visit more pages.

Peep Laja, ConversionXL, has a great process that requires the guest blogger to back up every claim in their posts with a link.

Make your posts more credible by using hard data.

#5: Make Posts Social

My favorite strategy is to make your posts social by using embedded social posts and prewritten Tweets with click to tweet.

This allows you to encourage your reader to share or engage throughout the blog. This helps ensure that they read it. This gives you more chances to interact with your readers and increases the content’s conversation.

#6: Integrate Product-Messages

My favorite blog tactic is to incorporate product messages into engaging content cleverly. This content is what gets you new customers and generates page views.

This can often mean creating short paragraphs or list posts that are easy to read. Visually appealing content (stunning images, infographics etc. ).

Introduce your product or service naturally in the article. For example, is a call-to-action at the end.

#7: Increase your email reach by growing your list

Creating a mailing list was the best way to increase our blog’s reach. You’ll need to be careful about who you share your articles with to get retweets.

Manual outreach can be exhausting and time-consuming. This outreach task will be easy if you build a mailing list of people passionate about the same topics that your blog covers. You can also nurture relationships with potential customers by creating a blog mailing list.

To increase your reach, you can grow your email list.

These are some smart keys to growing your email list.

• Optimize your blog. Add pop-ups to scroll for mailing list subscriptions and pop-ups about time spent. There is no need to go overboard until you can prove it. You can then test the settings and fine-tune them.
• To any form you have, add an opt-in option. Are you selling products online? Include a subscription box for blogs in your checkout funnel. Are you offering to consult online? Do you have a form that allows potential clients to specify their needs and preferences? You can add a subscription box to this page.
• You can use your existing contacts but don’t just add your clients’ information to your mailing list. Allow people to opt into your mailing list. Happy subscribers are those who have opted into your updates. These subscribers will engage with your content.

#8: Make your blog title eye-catching

Your blog’s title is what people will first notice. However, it does not have to be the first paragraph of every blog post.

Start a blog by choosing a title that you can use to guide your writing.

Once you have finished writing your content, your understanding of the message will be better. The title can be rewritten and made more appealing to your readers.

#9: Be strategic with your publications

Instead of focusing on tactics, I prefer to see things from a strategic perspective. Three core elements are the key to a successful blog:

1. Frequency of publications
2. High-quality publications
3. Publications that can be shared

A business blog will succeed if it regularly publishes great, shareable content. This core strategy is the only thing that matters.

Have a strategy when it comes to the publication of your blog posts. Image source: iStockphoto

As long as your audience loves it, it doesn’t matter what type of content you post (text, image or audio). Studies have shown that image-based content is more popular on social media. Images and videos can be an important part of your content strategy.

Engagement is an important postpublication tactic. However, it starts with a solid foundation of quality, frequency and shareability.

#10: Map Every Post to One of Your Buyer Personas

My favorite blogging strategy ensures that every blog post is mapped towards one of our buyer personas.

Although it may sound simple, bloggers can easily get caught up in clicks and views and forget that not all traffic will be the right traffic.

Sharing an editorial calendar is essential for the organization. This ensures consistency and ensures everyone is on the same page regarding who we are aligning each post with.

This guide will discuss key ways to increase traffic to your blog after establishing your social media networks.

Many people believe that social media sharing can be easy. Many blog owners discover that sharing blog posts on social media takes a lot of work.

We will show you how to make the most of your efforts to promote your blog posts via social media. These tactics have helped build some of the most popular blogs on the Internet.

Let’s get started.

Do you want more traffic?

Receive assistance in improving traffic, leads, or revenue.

These are the Top Social Networks for Promoting Blogs

Every month, new social networks are released. There are both big and small social networks. You have many options to promote your blog on all social networks. However, it is not practical to use all of them.

Many people have tried every social network but failed to get any interaction.

Focusing on a few social networks or one is a better strategy.

This is how to determine which social network is best for your blog promotion.

Step 1: Identify Your Target Reader

Some people use many social networks. Some people only use one or two social media networks.

It is your task to determine who you are targeting and find the social networks they prefer.

Step 2: Determine the Traffic Potential Of Target Social Networks

Our experience shows that the top social media sites sending the most traffic to blogs are:

• Facebook
• Twitter
• Pinterest
• LinkedIn

The results will vary depending on who you are targeting.

LinkedIn might be more likely to send you traffic if your blog is targeted at professionals and businesses. Focusing on Instagram, Pinterest, and Facebook might be more effective if your target audience is visual.

Once you get traffic from social media, you can analyze that traffic to see if your target audience is visiting your blog.

Analyze the bounce rates of your posts in your analytics. Segment traffic from social media platforms. This will allow you to see which networks have more traffic than others.

Automate Content Sharing

Social media marketing can be time-consuming. In other posts, we’ve talked about the process of creating online communities that will allow you to market to them. Building those communities is not an easy task. It’s not easy to market your blog posts once you have built those communities.

There are tools to make this easier.

Automation is your friend when it comes to sharing blog posts on social networks. This section will explain how to automate as much content sharing as possible.

Step 1: WordPress Sharing

WordPress sharing is possible with the Jetpack plugin for WordPress. It offers a few services, including stats and the sharing function that automates sharing to some social networks.

Go to your WordPress dashboard.

Scroll to the left navigation and hover over Settings. Then, select Sharing from the secondary pop-out navigation.

Connect your blog with the social media profiles you have chosen. We’ve already discussed that Twitter LinkedIn are the best options.

Next, you will see the sharing settings in the top right corner of the editing area. Check that the checkmarks are selected for the profiles you have created.

Each new blog post will automatically have a title and a link. Edit the message area of each post to change what is shared.

This automation will share your posts to select social media profiles, so you don’t need to share them manually.

Step 2 – Buffer

Buffer offers a freemium social media sharing tool. The free version allows you to schedule up to ten posts in your queue for a few social profiles, including LinkedIn, Facebook and Twitter.

Buffer’s free version is a great place to begin. However, you should set up each social profile that you are allowed to. Some profiles require the premium version, such as a LinkedIn company page.

Then set up your schedule. At once, you will be given 10 items from the queue. You can set up to share 10 items each day for five consecutive days. It’s less important to share information on weekends as people don’t use the Internet as much. If your industry is special, it may be worth sharing on weekends. If you are a reporter for the NFL, you might need to be present on Sundays.

Also, you want to share when your target audience is online. This will typically be between 11:00 AM Eastern Time and 9:00 PM Eastern Time. You will need to adjust if your customer is less local than the one in the US or anywhere else in the world.

Followerwonk is another way to find the best times for sharing content on social media networks.

Followerwonk integrates Buffer and determines when your Twitter followers are most active. It will automatically schedule your updates to be posted at these times for you, right from Followerwonk.

Schedule 5 new posts each day to be shared every hour of the day. Each time you share a post, create a unique title.

The original title was 10 Surprising Methods to Unclog Your Kitchen Sink.

This would be the title that is used to share the post.

The four other options would be:

• It’s amazing how you can unclog your drain!
• You Will Love This Genius Method To Unclog Drains
• Did you know that this could be done to unclog your drain?
• Watch How Experts Clear Their Drains

This allows you to share your blog post with multiple people so that everyone has the chance to see it. Your posts will look unique, even though you change the title every time.

As you share more posts, you’ll notice the titles that resonate with your audience.

Buffer allows you to schedule other updates. You can share older posts with the same title strategies, but this will be covered in the next section.

Buffer’s paid version allows you to schedule more content. It is good to use content from other sources to complement your blog. It’s important not to promote your content constantly. It would help if you also made connections with people who might be valuable members of your community.

If you share their content enough, they will likely reciprocate the favor.

Use appropriate hashtags when sharing updates on Buffer or social media generally. 

These hashtags work on Twitter, Facebook and other social media networks.

Hashtags.org is a service that helps you find the most relevant hashtags for your blog. These services (free or premium) will show you trending tags, tags with high (and lower traffic, respectively) and suggested hashtags to use for your post.

Step 3 – Dlvr.it

Dlvr. allows you to share new posts automatically to your social media profiles. This can be done using your blog’s RSS feed, usually (if WordPress is used).

yourblog.com/feed/ or yoursite.com/blog/feed/

The free plan on dive. It includes 3 social profiles as well as 5 feeds. This allows you to share content from your blog and content from four other blogs. This allows you to help others in the future.

Re-Post Blog Content

You can get more out of your blog content by re-posting it. While you will build a large collection of articles as you expand your blog, they may not all become hits immediately. These great articles can be given new life by promoting social media and other channels.

Two powerful ways to communicate with customers are social media and blogs. Your business may already use one or both of these strategies. You can make your business stand out by increasing your efforts. These tips are from members of the small-business community. They will help you make the most out of your social media and blogging strategies.

Save Time with These Social Media Inbox Tools

It cannot be easy to manage all of your social media communication. Some tools combine messages from different social media platforms and save time. Adam Connell has compiled a comprehensive list in his Blogging Wizard post.

Use audio and video content to create social media posts.

Customers can reach you via audio and video content. These messages can be shared on social media. How can you reuse content that was created for another platform? Fay Lora explains with this Social Media Revolver Post.

As a customer service tool, use social media

Social Media is more than just about marketing messages. It is a way for customers to communicate. It allows you to answer customer questions and address any other concerns quickly. This Social Media HQ post is by Christian Zilles.

Social Media is a great way to generate leads.

Social media can also use effective sales tools. Many businesses can generate leads through these platforms by connecting with their target market. This BizEpic post explains how to achieve this goal by Ivan Widjaya.

Promoting your blog on social media is free

Since they both can promote each other, social media and blogging often go hand-in-hand. Janice Wald shares tips on promoting your blog via social media in this Mostly Blog post.

Reach Out to Bloggers

Whether you run a blog or a local business, mentions on other blogs can help market your brand. These relationships must be nurtured. Erik Emanuelli explains this concept. And members of BizSugar discussed this idea further.

Canva allows you to create and schedule Instagram posts.

Instagram is one of the most powerful social media platforms for businesses. It can be difficult to manage, especially if you aren’t constantly connected to your mobile device. You can manage your content from Canva. IleaneSmith details.

Stay on top of social media predictions.

Social Media is constantly changing. If you want to get the most out of social media, you must keep up with the latest developments. Experts share their predictions based on the current platform state and observations. This post is by Andrew Hutchinson, Social Media Today 26 prediction for 2022.

Get started with a blog this year.

Many business owners believe that blogging only works if it’s been going on for a while. It is not too late if you don’t have a blog yet. This Lion Blogger post by Atanu das will explain why you should have a blog for 2021.

Consider These Social Media Alternatives

Social media can be a powerful tool for business. However, it is not the only way you can promote your brand. Elijah Shoesmith provides some alternative options in this post on Inspire to Thrive. BizSugar members also shared their thoughts there.

Insta was initially a simple social media platform that allowed users to share their most stunning photos of beautiful landscapes, homes, and other exciting places. Over the years, Instagram became a hub for brands and influencers to showcase their latest creations, partnerships and products. It’s time for you to sell on Instagram if your business has an account.

Five Easy Steps to Sell on Instagram

It’s easier than ever to market products to your customers via Instagram. These are the steps you need to follow to get started:

1. Create an Instagram Business account

A business account is required for any business that wants to sell products on Instagram. An Instagram Business Account is different from a personal statement in that you can promote your posts and add your business information to your profile. You can also set up Instagram Shopping and access Instagram Insights reporting. It’s a hub that allows you to share your brand and products with others and track how your posts perform.

2. Make sure you are strategic about your bio link.

Instagram allows accounts to include one link within their bio. This can be limiting, but it doesn’t have the right to. It’s pretty intelligent on Instagram’s behalf. It keeps profiles clean and concise and makes it easy for people to find the right place to click.

However, when you sell on Instagram, it is essential to be strategic with your link. Is it supposed to point to your homepage? Perhaps you want it to target a particular product. Maybe it can offer a discount code or link to specific products. It all depends on your goals and business.

3. Be consistent, but prioritize quality.

Instagram encourages consistency, just like other social media platforms. You can increase your chances of being featured in the Instagram algorithm by setting a consistent posting schedule that you can trust. More eyes mean more engagement and potential views for your posts about products.

But, you should use your posting time carefully. Instagram values quality more than quantity. The consensus is to post 2-3x per week. You want to make sure that the posts you post are the best. Your product photos should be attractive to your audience. Take pictures from different angles to experiment with colour and flat lays.

4. Use the Instagram Shopping Feature

In 2017, Instagram Shopping was launched. It’s a popular feature for brands who want to sell via Instagram. This feature allows Instagram users to learn more about products they post in the app. Your posts can also be found in Explore, making it easier to find new audiences.

Before you can apply for Instagram Shopping, you will need to connect your Instagram account and Facebook accounts.

5. Advertise on Instagram

After you have built up a following on Instagram, you might consider advertising. Promoting your products to a broader audience can help you sell more, mainly when using Instagram advertising best practices.

Instagram photo ads are the most popular. Instagram offers Story advertisements, carousel adverts, Explore ads, as well as other ways to promote your products. Launching a new product, you can use carousel ads to showcase it. However, Explore, Story and video ads are more effective.

Twitter is one of few platforms that allows you to reach large audiences quickly. Twitter is much easier than other platforms, which have complicated algorithms. Tweet it, and all your followers can see it instantly. Even people who aren’t following you can find your tweet if they use the right keywords and tags.

Twitter has rolled out a new scheduling tool that allows users to tweet at the most crucial times for their audience. It’s simple and functional.

Scheduling tweets has many benefits.

It will save you time. Twitter is the only social platform that rewards frequent posting. Twitter’s limit on tweet sizes is 280 characters. This forces users to tweet in the way Twitter wants, with short, concise posts. Twitter users often tweet multiple times per day, which allows them to see great reach and engagement.

You don’t need to spend hours on Twitter. You can schedule a tweet to create many tweets that you can send at the best times. This will avoid flooding your followers’ news feeds with 20 tweets at once. You might, for example, schedule several tweets per day in the morning and space them out throughout the day.

How do you schedule a tweet?

A few months back, Twitter did not offer a way to schedule tweets. You had to use scheduling software to design the tweets for you. This is still possible if your social media scheduling tool works well. Twitter, however, has made it easier to schedule tweets from the web app, so you can post them before you are ready.

This feature is not yet available in the mobile app. To use it, you will need to go to Twitter’s website from your computer or mobile device. Here’s how it works:

1. Log in to access your account
2. Write your tweets as you would normally.
3. Instead of clicking the tweet button, click on the calendar icon.
4. Click the Confirm button to change the date and time you want your tweets to go out.

Click the calendar icon to see your scheduled tweets. Then click the link “Scheduled Twitters”.

There are other ways to schedule tweets.

You can schedule tweets in a few other ways, making it easier to plan your posts. The tweet box will appear when you click the Twitter share button. This can be used to share content from other websites that use ShareThis buttons.

Best Practices for Scheduling Twitter

Scheduling tweets has the disadvantage that you won’t see the tweet until it goes live. These tips will help you ensure that your tweet behaves and looks the way you want.

• If you don’t add text to your tweet, you can’t schedule any retweets. If you wish to schedule a retweet, make sure to include a caption with your tweet.
• To make your tweets stand out on Twitter, consider adding a GIF or video to your text.
• Condense your links. Long links take up too much space and make a tweet look cluttered. Bitly is a tool that allows you to shorten URLs.
• Use hashtags to increase your impressions. This will help you get the right people to see your tweets even if they don’t follow.
• Know when is the best time to tweet. It will vary depending on the audience. However, Twitter users are most active Monday through Friday between 8 AM and 4 PM during the week. To find the best times to engage your audience, you can experiment with different times over a few weeks.

Perhaps you aren’t convinced yet about Snapchat is a good fit for your business. Perhaps you are already using Snapchat to market your business on many other platforms but don’t know how Snapchat fits your strategy or if it is a good fit. It can be if you’re able to use it properly to build an audience. We have compiled some of the most compelling Snapchat statistics to show that this social media app is worth including in your marketing toolkit.

Important Snapchat Statistics

The following Snapchat statistics will help you propel your business forward with Snapchat if you are a numbers person.

Snapchat Usage Statistics

Let’s begin with general Snapchat usage statistics to gauge how popular it is all over the globe.

1. 306 million people use Snapchat every day

Snapchat data shows that the app will have 306 million users daily in the third quarter of 2021. This is a total of 13,000,000 more active users per day than in the previous year!

2. In 2020, Snapchat was downloaded by 281 million people.

Snapchat had the record-breaking year of 2020 in terms of app downloads. Two hundred eighty-one million people downloaded it (Apptopia Jan 2020). It was the 7th most downloaded app in that year. Snapchat was ranked second to Zoom and Facebook Messenger.

3. Every day, 210 million snaps are taken.

Snapchat claims that its users have created more than 210 million Snaps per day as of January 2020. This is close to 146,000 snaps per minute. In Q4 2020, Snapchat users used the app on average 30 times per day.

4. Snapchat is the 7th most downloaded app.

Snapchat was ranked 7th for app downloads in 2020. Forbes also remained at the top of the Q2 2021 rankings, just behind Instagram and Facebook Messenger. TikTok and Facebook are the top three.

Snapchat Demographics

Snapchat’s audience is diverse, as are most social media platforms. Here are some facts about Snapchat users.

1. Snapchat Locations

The United States is the top country with Snapchat users. It has more than 105 million users. According to Statista’s July 2020 data, India (99.5 million), France (23.4 million) and the United Kingdom (19.8million) are other countries with the highest number of users.

2. Snapchat Users Ages

Young adults and teens dominate Snapchat. According to Statista data, it is the most popular app among teens. TikTok follows close behind. As of Q3 2020, almost half (48%) of 15-25 used Snapchat. This compares to 30% for 26-35-year olds and 18% for 36-45-year olds.

Is this to say that it is only for young people? It’s not. According to a 2021 report by DataReportal, the 50+ audience is the app’s fastest-growing demographic, increasing by as much as 33.3% quarter-over-quarter.

3. Snapchat Genders

According to January 2020 data from Statista, Snapchat is used by more females (55.6%) than males (43.9%)

Snapchat Feature Popularity

Snapchat has many features that have gained popularity over the years. These features could help you grow your audience.

1. Snap Map

In 2020, Snapchat’s Snap Map location feature was improved. It was used by 200,000,000 Snapchatters every month. Nearly 44% of Snapchatters use Snap Maps to locate local businesses.

2. Lenses

Lenses offer Snapchatters fun ways to share and take photos. More than 1.5 million lenses were created for Snapchat by the end of 2020. More than 180 million Snapchatters use Lenses each day (TechCrunch December 2020).

3. Explore

Snapchatters can now watch Stories from brands and influencers using the Discover feature. The daily Shows watchers increased by 45% in Q2 2020. There was a noticeable 40% increase in watchers over 35 (Snapchat July 2020).

4. Games

The game was a new feature that Snapchat launched in 2019. This feature was launched in 2020’s Q2 and has been used by over 1 million Snapchatters. Snapchat has seen a rise in engagement for its Games, Lenses and other features since 2021. Snapchat announced that Seven million people had played crazy Run in five months.

Snapchat for Business

Snapchat is a great tool for businesses that want to increase their reach with their customers. These stats will help your brand succeed on Snapchat.

1. Snapchat Purchase Triggers

Snapchat is where many Millennials, GenXers and Gen Zers hang out, and they appear to have the highest purchasing power. Snapchatters love to use the app to share their opinions about products they have purchased. They use Snapchat more than YouTube, Facebook and Twitter when shopping. Snapchatters send Snaps to friends to get their opinion before purchasing something (Snapchat For Business, 2019).

2. Snapchat Influencer Marketing

Snapchat users are the most open to influencer marketing. 39% of Snapchat users say they discovered brands via blogs and vlogs. This compares to 36% of Instagram users and 30% of Facebook users ( July 2018). Snapchat is a great place to start influencer marketing if you are ready.

3. Snapchat Advertising

Snapchat has experienced impressive growth in its advertising revenue. The app generated $0.34 million in advertising revenue in 2016, but this amount is expected to rise to $2.62 by 2021 (Statista).

Filters have been available on the app since Instagram’s inception to give photos a new look. The original filters were very different from the ones available today. Instagram has evolved to a platform that allows for natural and subtle editing of photos, which is why the new filters are more effective than the in-your-face edits.

This beginner’s guide will help you start with Instagram filters and create new effects for your stories.

What are Instagram filters?

Preset Instagram filters can alter the appearance of a photo. You can layer several Instagram-made filters over your photo when uploading it to Instagram. Each filter has a different effect. For example, you can make the photo appear darker, brighter or grayscale.

Filters have been a very popular feature of Instagram since it was first introduced in the app store. They can enhance food, nature, and portrait photography with a single click, essentially turning drab, less-than-eye-catching photos into works of art. Filters can be used to make your Instagram feed look cohesive, regardless of whether you are using it for personal or professional reasons.

Use Instagram filters

You can use filters on Instagram to elevate your photos without having to be a professional photographer. This is what you need to know about how to use them.

How to use Instagram filters

Instagram filters can be applied to your stories or photos. First, let’s look at the steps to use them in your Instagram photos.

1. Open the Instagram app.
2. To add a picture, click the + sign in the top right corner of the app.
3. You can browse through your photos and choose the one that you like.
4. Click Next.
5. Instagram automatically displays the filters that you can choose from. “Normal” will leave your photo as it is, and “Gingham” will slightly alter the color scheme.
6. After you have selected the filter, click on it and then click Next. You can now add your caption or hashtags to your photo before uploading it to your feed.

Use Instagram filters to create stories.

1. Open the Instagram app.
2. Click the + sign beside the Your Story icon to add a new story.
3. You can choose a photo from your camera rolls or create a new one.
4. Swipe left and right to browse through various filters such as Melbourne or Buenos Aires.
5. Clicking the three-star icon in the top right corner of the screen will add Effects. Effects can add fun elements such as starbursts or bokeh hearts to stories.
6. Once you have found the filter and effects you like, click on the Send To button.

The Best Instagram Filters based on Photo Type

There are many Instagram filters that you can choose from. However, not all are suitable for every type of photo. Nature photos work well with filters that enhance the brightness of blue skies and brighten greens like Valencia or Mayfair. Food photographers also love filters that improve lighting and make food pop, such as Perpetua or Aden.

You may need to play around with different filters to find the best ones for your photos. This Canva study provides useful information to help you decide which filters to use.

Manual Editing of Photos

Some filters may not look right on some photos. Instagram allows you to alter the colors and contrast of your photos manually. Click Next to access the filters. Select Edit at the bottom of the app.

You can adjust the color, brightness, structure, saturation, hue, and contrast of the photo from there. This can be done after applying a filter to fine-tune the settings.

Finding new filters for stories

You already have a variety of filters and effects for Instagram stories, but there are many more options to enhance your stories. Here’s how you can find them.

1. To add a story, click the “Your Story” icon.
2. Continue to swipe left through the filters until you reach the Browse Effects option at the end.
3. To browse the filters, tap the icon. Or use the search icon for a specific item.
4. Once you have found the one you like, tap it to open it. Click the Save Effect button if you like the effect.

There are many other guides for Instagram beginners to help you get started. Learn How to Share a Post on Instagram. How to Get into Sponsored Posts on Instagram. Install the ShareThis Instagram Follow button to increase your Instagram followers and get more people to see your beautiful posts. It is easy to install and completely free. It allows your followers to easily follow you on Instagram, which will help you increase your following.

Since the beginning, customer relationships have been built on service with a smile. It’s about greeting customers in shops. It also provides offers that customers can browse. Businesses must learn to deal with customers digitally as bricks and mortar become distant memories.

Social media is a great way to accomplish exactly that. Social media may seem like a place to view funny videos. You can also engage in political debates with strangers. The social media marketplace can turn a brand around.

What is social media customer support?

It’s answering customer questions via social networking sites. To be noticed.

Research is the first step in any successful interaction. It involves being a customer and using the same platform as them.

Instagram is the ideal place to start a jewelry business. You should be active on LinkedIn if you develop a finance app. Pinterest is a great place to be if you sell homemade hats.

You don’t have to stay in one place. You can spread yourself a bit. Consider how you use social media. Are you spending equal time on Instagram, Facebook, Twitter? Or are you spending more time elsewhere?

Timing is important

Engaging with audiences requires more than just doing it when you have the chance. Timing is essential. Imagine that you work at a start-up that provides educational advice for students. You’re ready to go at 7 am.

You need to be aware of when people look at social media. As more people work remotely, the situation is a bit different. Think about the times people check their social media. Find out when is the best time to post content and connect with people at these times.

Next, you must pounce. It would be best to make sure that people are talking about your brand. Make sure to share interesting content and then respond with comments.

It is easy to search social media for relevant topics and join conversations of interest to you. Please talk about your brand and include it in the conversation. Combining conversations via social networks and VoIP is possible to enhance marketing.

Customers are important

You must respond if people @ you and discuss your company.

No matter how positive or negative it may be, it would be best if you didn’t forget about people. Try to imagine yourself in their shoes. Imagine that you were given a defective product and had to spend a lot of money on it. You tried to complain, but they ignored you. You would not only never shop with this brand again but would also tell anyone else to avoid it.

Here’s an example of how to respond:

You make specialty cheese and want to distribute it across the country. Your marketing team discovered that Facebook has many cheese lovers’ pages. They have therefore paid for advertising.

People started to make comments, and the first comment was:

“OMG. Your cheese is delicious! “My son is allergic to dairy products, so it’s great that we finally found something he loves.”

It’s a great way to get to know your customers. This positive comment also shows that you are worth visiting the cheese community. This will allow you to upsell other products.

One could also say:

 We are thrilled that you enjoyed our cheese. Special cheese technicians worked hard to create a dairy-free version of our cheese. We are glad that your son loves it. We’re about to release a wide range of dairy-free cheddars that you should try.

Negative feedback?

Next, the comment reads: “I was so disappointed with your special Christmas cheese. It arrived damaged, and it was very strange tasting. I purchased it as a treat.

You have the chance to make things right. First, you must address the complaint. The next step is to make amends. You could also say:

“Hi @name. We’re sorry for your bad experience with our Christmas cheese. We at *company name*HQ do everything to ensure every customer has a wonderful cheesy experience. We will send you a DM containing an offer we hope will fix things. We hope that this will make up for your negative experience.

You can then send them a message to encourage them to come back. This will show that you care about customers and want their happiness.

However, negative reviews are not necessarily bad for the company.

Now and then, customers will leave negative reviews. It’s not how you respond to these reviews that matter.

The reviews that are not 100% positive can look a little fake if they contain a lot of negative reviews. This makes the reviews look less trustworthy than if there is one blip. This also means that you cannot pick and choose which one to respond to.

Be kind and responsive, even if they ask you a question that isn’t relevant. For example, let’s say that you are a business and hire employees for start-ups. Someone comments on a post asking for the best jobs boards. Tell them with kindness what you do. Then, point them in the right direction.

It’s important not to argue with people looking for arguments for the sake of argument. It would help if you didn’t feed the trolls, as they say all over social media. Respond politely to this situation and then move on.

You can stay on top by monitoring your social media accounts regularly.

Considerations

A social listening strategy can help you see things through the eyes of your target audience. People will write differently when they are upset. When you reply, be polite and diffuse any negativity.

You can even respond to a direct message sent by someone via your business number. Given all the wonderful call center software, there is no reason not to get in touch with customers.

People may also complain about technical issues. You should ensure that someone can help you quickly in these cases. This may require you to create a customer support team.

Be nice

This is the foundation of all human interactions. This is especially important when it comes to customer service.

Let’s face the facts; it’s only natural for them to be grumpy if someone gets grumpy. Rudeness to customers is not a way to provide the best customer service. This is especially important when starting a business. Your first impressions will be the most significant.

As we have already mentioned, people can get a bit frustrated and get tetchy. They will be more frustrated if they are rude or lack a response.

Being kind and polite can help to de-escalate the situation. We don’t know everything that’s happening in people’s lives. They could be projecting.

Think about the many people who will be able to see your reaction. Social media can have an impact on how your brand is perceived.

Another point of etiquette is not to delete comments from others.

You can delete or hide a comment digitally by putting your hand in the face of someone. Then, shout, “I’M NOT LOOKING.”

This is rude and dismissive. It implies that you don’t care about their problems.

Timing is everything

As discussed, being available online for your customers is a great benefit. It is important to reply to clients promptly.

Many websites have a section that asks users for help. Many of these can be answered by chatbots, or they can answer specific questions.

People turn to social media for answers to their questions. People are also looking for quick answers.

However, you don’t have to respond immediately. The sooner you respond, the better. You can also set up an automated reply to let people know that you will respond as quickly as possible.

It is important to be able to give a solid answer. Even if you don’t know the answer, let them know that you are working on it.

Sellers on Amazon and other marketplaces such as Amazon need to answer questions.

These sites are heavily dependent on customer feedback. If you’re wondering how to get Amazon reviews, respond quickly on social media or Amazon. When asked about communication with the seller, buyers will rate it five stars.

Feedback

The future is changing. With a laptop, people can start revolutions in their own homes. Marketers can now work remotely using a voice-over IP phone to reach clients. People can also share their opinions on a product via social media.

A product could have been tested by a group of people before. We now rely on real customers to find out how they feel about products.

If you are part of larger companies, please let us know. This is a great opportunity to give feedback to the entire company. This will help your company learn from its mistakes and identify what works.

Positive feedback is important. Recognizing staff for their hard work is important.

In this technologically advanced age, social media is the best way to provide customer service.

It is easy to respond quickly and in a friendly manner. You can also get feedback about products. It is scary to think that the entire world will see your responses. It can have a positive effect on your brand voice. This is a win-win situation for customers and businesses.

Social media skills are a must to stay current and bring more visitors to your website.

Social media networks can be a great place for anyone who wants to grow their business. Social media networks are the best place to find such large audiences.

However, your prospects and leads will not start coming to you once you have created an account for your company. They will need to be attracted to you.

You have many options and strategies to draw customers to social media. Here are seven proven strategies to keep in mind:

Make a Facebook Group

Your brand must have its page. However, creating a Facebook group can provide some additional benefits.

Groups are not much different than online forums. They encourage members to be more involved and active.

They can ask questions, answer them and offer advice to others.

However, you need to be more active in your group than on your page. It is not possible to leave your members alone.

Answer as many questions as you can, and then start discussions. You should consider the group as an extension to your brand page. However, it would be best if you still offered value.

It can explore more topics, discuss the posts you have shared, or offer advice.

This will allow you to build a sense of community and make members more invested in your business. It will also drive engagement and generate leads.

Participate in conversations in your field

Customers want to purchase from companies they trust. To earn their trust, you must educate them and provide them with valuable information.

You can and should do this via your posts. However, you need to branch out if you want to reach more people.

Participating in discussions related to your field beyond your page or group is a good idea. Most relevant discussions won’t take place there.

These conversations can be searched by following the hashtags or searching for specific keywords.

You can give useful advice if someone talks about a problem that you can solve.

You can also offer suggestions if someone has a problem with your competitors. Avoid being too promotional and refrain from criticizing your competitors. It’s all about helping leads.

Run Fun Social Media Contests

A little friendly competition is always a good thing. These contests are fun and exciting. You also have the chance to win something.

Everybody loves to receive something free of charge, and it’s a great way to get more customers.

1 out of 3 people who participate in a contest agree to receive additional information from brands. It’s up to you to nurture the relationship with contestants and turn them into loyal clients.

You can create any contests. Ask your followers for interesting stories and pictures related to your products or services. Ask them to complete a task or participate in an activity.

Make sure your prizes are worth their value. You can make a big difference by offering a few free or special discounts products.

Make an online quiz.

Online lead quizzes can be a great way to attract more customers via social media.

These are fun and exciting and will help you identify your “F.R.I.E.N.D.S.” character. It’s easy to promote products and services without being pushy.

It’s clear how valuable they can be to your business. The average quiz lead capture rate is 33.6%.

You can quickly create an online quiz with a quality quiz tool. Remember that the topic must be relevant to your business.

Respond quickly to all inquiries

More than 85% of customers expect you to respond within 6 hours to their inquiries and questions on Facebook. The sooner, the better.

It doesn’t matter if you received a negative or positive comment. However, it is important to be respectful and professional in your response.

This will demonstrate to others your exceptional customer service and help you build a solid reputation.

Create Fun Videos

Video sharing on social media platforms gets more activity and engagement. Video marketers receive 66% more qualified leads each year through social media.

Video content is essential for customers to be attracted. Your videos should be lighthearted and funny, as this will work best on all platforms.

Video can be used to introduce yourself or your staff to your audience. Answer questions. Share your experiences.

Follow a posting schedule.

You must have a posting schedule. And make sure to stick to it. Inactivity is synonymous with disinterest. Your followers will be less inclined to trust you if they don’t see you regularly.

You can play around with the posting schedule until you find one that suits you best. You don’t want your followers to be bored or to get too repetitive, but you will want to keep them engaged with valuable posts regularly.

Share something on social networking at most a couple of times per week. You can either hire a social media management company or delete your account if you cannot manage this.