Are you looking to incorporate more social evidence to promote your business? Looking for ways to promote and share reviews on Instagram?

In this post you’ll learn how to utilize Instagram posts reels, stories, and posts to present real-world usage cases of real customers.

Why Customer Success Stories Matter for Marketers

Are you curious about how crucial customer reviews are for the social media advertising objectives? They can provide more benefits than you think depending on whether you’re working with an B2B or B2C company.

Whatever appealing your social media branding content is there is a element that can be a hindrance. It’s viewed from the point of an organization’s point of view that makes it difficult for customers who are interested in it to completely trust it. Contrary to that, customer testimonials are based on real customer experiences that appear more credible. As per BigCommerce 72% of customers report that they trust a company more after reading a favorable review.

One of the reasons that testimonials appear to be so reliable and relatable is because they communicate the thoughts of clients literally. Customers who have the same challenges or are pursuing the same goals easily relate to those experiences and may be interested in the same solutions, such as your company’s products and services.

Testimonials can also be used to provide social proof that provides proof that your customers are purchasing from your business and seeing excellent results. Social proof can be extremely efficient in influencing customers to follow the crowd and not feel excluded. In time, this will result in more sales and more customers. As per Wyzowl 77% of customers say that testimonials from video influence their purchasing choices.

If you’ve got a way to gather and share customer experiences and experiences, you can use these to establish stronger connections with your local community. Naturally, you will be able to communicate with your customers directly by sharing their stories as well as content. In time, you will build a loyal community of customers, which could result in a more reputable brand and increased word-of-mouth advertising.

7 Ways to Share Customer Testimonials on Instagram

Giving customer testimonials to Instagram can be as easy as reposting a review of a client on the Instagram feed. However, Instagram provides plenty of opportunity to come up with your own ideas with your customer’s stories. Here are some ideas for ideas.

#1: Share Customer Content to Instagram Stories

Are your customers able to create User-generated Content (UGC) that feature your brand? From tutorials to unboxing videos to reviews, these types of content can help prospective customers understand how to utilize your products or highlight what’s wonderful about your service from your customers’ words.

When customers share their content on their Instagram feed or share it on their stories, the most efficient method of getting it to your followers is to post it on your accounts’ stories. In this means that the creator is credited for their work and your followers can view the content on their own feeds.

Below, the Instagram story also includes a story from a customer, @isntshestellar. The story explains how the owner of the business uses the software for managing projects to manage her business as well as automate processes. This could provide potential customers with ideas on how they can organize their operations using the application.

#2: Highlight Customer Stories on Your Instagram Profile

Because Instagram stories automatically disappear within one day, these stories could be difficult to overlook. If a potential client visits your profile to find out more about your company, and you don’t have live stories, they might not see the reviews you post.

A simple solution is to curate reviews and UGC into an article highlight. Because story highlights don’t expire instantly, they’ll be able to keep your most popular customer stories prominently displayed on your profile so that people can easily find them.

Below, the stories of @ftlofplants are stored in a Customer highlight. The highlight contains a myriad of stories from customers that contain glowing reviews and positive feedback about the design of the brand. Potential buyers can scroll through to see how other customers have styled their clothes and experience the joy within each one of the stories.

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#3: Turn a Customer Review Into a Feed Post

Do your customers leave review on the Facebook pages, Google Business Profile, or Yelp page? Do they write about their experiences on Facebook in tweets or posts? Record these reviews using either a screenshot or design application and post the words word-for-word on Instagram.

Below, the official @jotform Instagram post includes an update from the Twitter user @TechEase_. The brief post gets right to the essence of the reason why the application is so useful for project managers. Particularly, words such as “seamless workflow” are likely to resonate with the company’s customers.

#4: Create a Customer Spotlight

Have a loyal customer who’s a brand ambassador and you’d like for them to be introduced to you fans? There’s no need to wait for your customers to submit reviews or even create UGC in order to build your company. In fact, it is possible to take advantage of the opportunity to present your top customers.

Below, the @zenefits blog post shows the user @chaeorganics, a customer in the course of National Small Business Week. The caption and post’s design focus on the client, highlighting the business’ ethical source and dedication to transparency.

The caption includes a compelling customer satisfaction story that’s included to the bio of the brand. Potential customers are able to learn the ways Zenefits assisted Chae Organics achieve success.

#5: Produce Client Case Studies

Sharing stories of customers via the link you include in your Instagram bio is an effective way to bring visitors to your website. If you want potential customers to be able to engage with these stories without having to leave the app, include the case study in the story.

Below, the carousel of @leadpages post features the customer’s @stampmesomelove. Each carousel post reveals an aspect of the business’s story. One card outlines the results she got from the page builder tool and the other includes a customer quote. Fans who can are able to relate to the story of the customer can click on the link in the bio to access the entire story.

#6: Reward Your Best Customers

Are you looking to take spotlights on your customers and case studies one step more? Make them into awards for your top or most successful customers. In this way, you’ll recognize the achievements of your customers while telling their stories to your customers.

Below, the #slackhq tweet offers customers of Marriott Digital Services a Slack Spotlight award. The cards show the what the customer has achieved and an account of how the app’s messaging capabilities made the team more effectively.

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#7: Shoot a Customer Testimonial Video

By using video reviews, it is possible to bring the customer’s words in to the present and share their tales by combining short-form videos and images. For instance, reels can mix anything from interviews with customers and lifestyle content, as well as images of products and screen recordings.

Below the reel of @canva, you can see customers @joshuabrookscliatt as well as @mya.bre who were awarded the Webby Award for a short film. The testimonial describes how the design application helped the film’s creators to create Instagram advertising materials in their film. Additionally, the short-form video features footage of the interview and the award ceremony as well as the design app in motion.

5 Tips to Get More Customer Stories on Instagram

You now have a clear idea of the types of customer stories to share and how you can publish these stories on Instagram. If you don’t already have a repository of customer testimonials to share, where can you begin collecting the ones you have? Here are a few suggestions for building your customer file.

Check Your Story Mentions

Do your customers often post about your company on your Instagram stories? If you usually respond privately, you’re missing on an important opportunity to share the content with your followers. Here’s how to improve your response:

After you have replied privately, tap to post the story on your personal account’s Instagram stories. Depending on the style of your brand you may want to include a shout-out for customers or an animated GIF or a different interactive stickers in the post. The readers will now get to read your reviews from customers as well as content created by users as they read stories.

To maximize the value of this content, you should save the most valuable customer stories to prominent place on your website. For instance, you could call it Customer Love or Reviews. Reviews and Customer Love in order to get people to swipe and look.

Customers who are interested in your product or service can now review testimonials and research the case studies while considering buying products or services from you. Because story highlights are pinned at the very top of your profile on Instagram until you delete them and they will keep displaying your most happy customers for months, weeks or even longer.

Include Customer Posts in Your Content Plan

It’s essential to share Instagram stories on a regular basis as they’re highly sensitive to time. But that doesn’t mean that you should not ignore the static content of satisfied customers. To speed up sharing start by opening your Instagram account’s notification system and select to use the Tags & Mentions filter. Mark any negative mentions to follow-up. Like and share any positive mentions.

Save any Instagram reels or posts with positive mentions in a separate folder within the folder of your Instagram account. For instance there is a folder called Mentions that I use to save these types of posts. After that, you can plug these Instagram reels and posts into your calendar of content. While you aren’t able to add customer posts to your feed via the native Instagram tools but you can still make plans to add them to your own stories.

To highlight the top reviews from your customers on your account for longer time follow the steps above to save the glowing reviews for be a story highlight. In your bio on Instagram, you could mention that you’ll be sharing reviews from customers whenever they tag your company. This way, customers who are looking for a shout-out from the public might be more likely to tell their story to your business.

Do you prefer to add customer posts or reels on your feed, rather than Instagram stories? Contact those who posted the content and ask permission to post their content in your feed. Create a short form letter thanking the users for their content and requests permission to share the content. Copy and paste it into an DM and customize as needed.

Prompt Customers to Share Their Thoughts

The above workflows are excellent for brands with well-known and has enough satisfied customers to create user-generated content that isn’t prompted. What happens if your company is more recent or if your notifications aren’t brimming with tags and mentions from customers?

To get clients to contribute their opinions and experiences, create to encourage customers to share their thoughts and experiences, create a UGC campaign to encourage customers to share their thoughts and experiences with others. You can collect testimonials and user-generated content naturally by asking your followers what they think of your products or how they benefitted from your products or services.

For instance, each whenever you publish an experience or testimonial UGC ask users to share their personal experiences. Encourage them to DM their comments to you directly or ask them to include your Instagram account in their reviews as well as UGC posts.

Although some customers may write an DM or post their own reviews It’s crucial to pay attention to the comments as well. If you find a positive review or an impressive feedback in the comments, you can pin it at on the front of your page or reel. This way everyone who takes the time to look over your content will be able to see your most positive comments.

You can apply the same method in your stories. In addition to encouraging users to respond with a DM using question stickers to encourage users to share an impression they had about your company. They can then share their feedback in a series of posts and then share the most memorable stories to be a highlight.

Does your content generate a large number of page views? Be sure that your Instagram profile informs customers on where and how to share their feedback and your employees. For instance, you can ask customers to include their Instagram account (especially when you look often for tags and mentions).

It is also possible to invite your customers to include your branded hashtag to their posts or reels in order to feature within your content. If you decide to do this ensure that you check your feed on a regular basis so that you can reply to reels and posts and include them in your shared calendar of content.

Partner With Relevant Influencers

Influencer-created content doesn’t have the same quality as content created by users. Even if they’re not paid and have no relationship with the brand, influencers are in a relationship with the brand, which usually implies a duty to promote positive experiences with the products and services of the brand. But, partnering with influencers may assist in getting more testimonials from customers.

When working with influencers, request them to incorporate prompts into their posts. For instance, they could ask their followers what products they enjoy the most or what product they’d recommend friends and relatives. After that, you can contact the people who commented and request permission to publish their reviews on the Instagram feed.

Reach Out to Your Best Customers

Do you want to collect testimonials from your most happy repeat buyers? Send them a message by requesting an interview using the examples below for inspiration.

Make an outline of your most popular customers using an eCommerce system, point of sales or. You can then use the contact information that you have in your database to contact them and inquire what they think of your product, company, or service.

Although you’re not likely to write their speech however, you’re more likely receive a positive review if you are able to ask the right questions. For example, you can ask them why they choose your brand, which products they love the most and why, or what benefits they’ve gotten through your company. You can then turn your experience into powerful Social media posts.

Conclusion

Testimonials and stories from customers can build trust and provide valuable social evidence. Through posting testimonials and working with customers to share their experiences to build an improved brand and more loyal customers.