Many businesses make a mistake of only concentrate on new clients and neglect to retain existing customers. We will discuss some of the best customer retention techniques you can use for your business.
It is difficult to find new customers with so many brands in each industry. There is nothing better than bringing new customers to your company. Keep the existing customers happy!
Below are the top digital marketing strategies for customer retention.
Email campaigns
Consider offering discounts or promotions via your email campaigns. These promotions make customers feel valued. This is how you make your customers feel valued.
You don’t have to personalize it for every customer. Email marketing automation is the best technique. MailChimp and other platforms are excellent tools for email marketing automation. You should check out IIDE’s Online Marketing Course if you want to learn more about this tool, and email marketing in general.
SMS campaigns
Because so many people are interested in SMS campaigns, their open rate is over 90%. SMS can be used to connect with clients and gain an edge over your competition.
But, be cautious. Don’t spam users. SMS should only be used to send time-sensitive promotions and loyalty programs. Swiggy and Zomato send SMS campaigns to customers who have made a purchase. This makes them more likely to make another purchase.
Customer service should be a top priority
Customer service is not a service that comes after the sale. Customer service should be treated as important as making a sale. Your customer retention rate will increase automatically if you do this.
If it isn’t very costly for you, you can help your customers with any problem they may have. It builds trust. To find out if a client is happy with their product, many brands invest in after-sales surveys. Honda, a car company, invests in after-sales service to retain customers.
Loyalty cards for customers
Customers feel like they are part the company’s loyalty program by receiving customer loyalty cards. A point system is included that customers can use whenever they wish. The information is used by brands like Westside and Starbucks to increase their customer base. It works both way.
Customers today demand more than just points and discounts from their favorite brands. Customers want early access to sales, and a preference for product launches. They feel special and valued. Nike loyalty program members have early access to sales and exclusive products.
This gives them the feeling of being valued and makes them feel special.
Social Media Strategies
Social media can be a great way to connect with customers, both old and new. Engage in conversations with your followers. Social media is not just about increasing your followers. It’s also about developing a relationship with them. Here are some ways to do this.
- Develop a relationship with your followers – Show that you are more than a ‘brand’ to them. It is important to be humanistic and build relationships with your audience. You can also send personal messages instead of using templates.
- Create engaging content Customers love engaging, authentic content. A survey found that users don’t want to know how important your product really is, but rather how it can add value to their lives. Brands like Nike or Netflix, for example, are loved by Gen Z because they curate and create content and products that take into account their feedback and needs.
- Listen to your customers – You should take feedback seriously. Social media can be used to tailor your content and retain customers. It is important to create solutions that are relevant to the needs of your customers.
- Offer value to customers. – Make sure your social media pages are useful and valuable to customers. These pages can be used to offer discounts and other offers that will encourage users to engage and return.
Refer customers
Encourage and entice existing customers to recommend your brand to others. Uber offers a strong referral program that works. This can be done by offering gratifications such as points or discounts to encourage friends and colleagues to use the Uber referral program. The offer should be compelling enough to make the person refuse. Avon and Big Basket have strong referral programs.
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