Are you new to TikTok? You can use TikTok to learn or to improve your video views.
TikTok has the highest social engagement rate per post.
Tiktok is much more popular than Youtube or Instagram. Micro-influencers, for example, have engagement rates of 17.96% on TikTok, 3.86% on Instagram and 1.63% on Youtube.
Views on TikTok are crucial as they can have a snowball effect. This means that a video will get more views and be more likely to be seen by broader audiences.
The TikTok algorithm is based on how users interact with your video (watch time and engagement) to determine if your video should be displayed.
Know your audience
It’s important to remember, first and foremost, that all types of people use TikTok but that Gen Z primarily uses it.
43.7%” of TikTok users are aged 18-24. These are mostly people who don’t care about promotional content.
They are instead looking for innovative and entertaining content to use the app. Be authentic and create TikTok videos that reflect your audience’s interests.
Use #hashtags in your TikTok videos
To gain traction on social media platforms, brands must get people to find their content.
TikTok’s algorithm prioritizes personalization, so adding #hashtags to your discovery can help you reach people who share your interests.
Keep in mind that your main goal is to attract followers and monetize the audience. Choose hashtags that relate to your keywords.
Another tip: include #fyp or #foryoupage tags to your video captions. This will make your videos more likely be seen on For You pages.
Use the “For You” page to leverage trends
TikTok marketing is all about landing on the For You Page. This is where users open their app and land on the For You Page.
It is a curated feed that features videos based on your past interactions and interests. However, it can also feature popular trends.
Trends on TikTok can change every week, so make sure to research the most popular trends and take on challenges to keep your brand relevant.
Grab the attention of the viewer
TikTok videos are great for engagement. TikTok is different than other social media platforms in that watch time, likes and shares are the most important metrics.
One of the most well-known theories on TikTok is the “batch” theory. It determines whether your video is shown to more people based upon the ratio of engagements to likes.
Effective copywriting formulas, such as open-loop questions and powerful headlines, can be used to grab viewers’ attention and increase your view time.
You will immediately see results if you use the same powerful Hook in your video as a caption, just like all of the videos made by Peachy slime.
Each video features the slime-making process of the brand and a question or comment from the user. This keeps viewers engaged and generates millions of views.
In videos, use the latest music and sounds
Trending songs or sound effects work like hashtags. TikTok will show your video if someone has liked or watched a similar video.
There are good chances that your video will go viral if it features a popular song.
You can either collaborate or duet with other TikTok users
Other great ways to increase engagement are to use features like stitching and dueting viral videos, which work similarly to influencer market.
This feature allows brands to jump on trends to get more exposure. Established brands can also collaborate with TikTok stars to encourage content creation.
Multiple times per day upload
Although it’s difficult to predict what viral content will be, TikTok has the best thing about it: the more content you share, the faster you can grow.
TikTok suggests that users post new, purposeful content frequently, ideally between 1 and 4 times per day.
Because you can experiment with new content and build an audience by posting more content.
Keep your videos short
Based on the top 100 TikTok videos in 2019, he found that 88% of them were under 20 seconds and that only 2% had the maximum length.
It is not surprising that this result was achieved. Your videos will be more complete than shorter videos and have a greater chance of being rewatched.
Make content that adds value
TikTok’s goal is to create trending content. However, brands should also include valuable content such as educational and informational content.
You can think of the 80/20 rule: 80% of your posts should provide value (e.g. informs or entertains) and 20% should promote your business.
Cees Cees Closet is a great example of this. She shares entertaining skincare content and promotes her exfoliating products.
Track your analytics and research competitors
Marketing is about competing for attention, no matter what platform it may be.
To identify your unique selling points and to find ways to distinguish your brand from your competitors, research them and their brand messages.
TikTok Pro is a great way to track your analytics, eliminate any guesswork and discover what content your audience loves best.
Promote your TikTok content
TikTok will most likely be a small part of your social networking strategy. Most likely, you are also active on social media platforms such as Instagram, Facebook, and YouTube.
This can be a good opportunity to promote your TikTok content via other channels.
TikTok can also be used in-feed advertising to promote and expand your reach.
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