Case Study: 21% increase in sales qualified leads and 97% increase in revenue.

There are many companies in the world. Many of these companies have partnered with dedicated partners to help them plan and create cohesive inbound marketing campaigns that maximize their potential. These agencies can help companies achieve the marketing results that they desire.

Many companies ask us to show them comparable results from companies who worked with us before and after hiring us as their agency. We’ve decided to show you exactly what you can do with the software when used in conjunction with partnering with an agency certified to maximize your results.

THE CROSSING QUESTION:

One of our clients was not using all available tools and wasn’t using their full potential. This created gaps in their sales and marketing processes and, most importantly, in reporting analytics to determine which campaigns were most successful. They specifically needed assistance from the agency in these areas:

– Increasing organic search volume for keywords that are important to their business

– Optimizing website conversions to increase sales qualified leads

– Improving sales reporting to ensure that the right people in the team have accurate reporting on sales performance

– Ensuring that sales and marketing communicate effectively to share success stories and learn from each other about all aspects of sales and marketing

The INBOUND METHODOLOGY & IMPLEMENTATION PLAN:

Our team performed a HubSpot audit of the company’s digital marketing strategy. We used HubSpot tools and their inbound results to find short- and long-term opportunities. Although this company already used HubSpot, there are many ways to improve the ROI. We made these recommendations and implemented them.

• Optimized search engine optimization and conversion rate optimization.
• Our team performed a thorough analysis of the organization’s search engine optimization. This included page-level recommendations for targeted keywords, page titles and meta descriptions, content, and page-level improvements to navigation. We also developed a conversion rate optimization strategy to improve the conversion of website visitors to qualified leads for the sales team.
• – 63% Increase in Website Sessions
• – 133% Increase in Leads
• We have moved external landing pages hosted by WordPress to HubSpot.
• We provide detailed information about landing pages, including new contact rates, conversion rates, source traffic, and overall trends. This information will help you make better marketing decisions.
  • More than 12,700 landing pages were viewed. As a result, email promotion, social media promotion and link/CTA positioning throughout the website and blogs.
  • More than 1,350 submissions
  • More than 550 new contacts
  • 161% increase in contacts from organic traffic alone
• 10.75% submission rate from landing page view
  • Note: This data was not available in WordPress. It was an issue when assessing landing page performance. HubSpot now provides transparency to help determine which pages are generating the most ROI and those that require improvement.
• To re-engage contacts, we will be using a batch email strategy.
• Although this company created great content such as white papers, checklists, and catalogs, they didn’t promote it to their audience. You can lose your subscribers if you don’t communicate with them by email. They may forget they signed up and then move on to another company. Engaging with your existing contacts will help you re-engage prospects and make them potential new prospects in your pipeline. It doesn’t mean that someone is not qualified just because they entered your funnel last year. You may have the opportunity to re-engage them at the right time. Make use of the tools you have to do this.
  • More than 350 landing pages were submitted via email (300 contacts already in place and 50 new contacts).
  • 33% more in new contacts via email
• In 12 months, over 2,600 contacts engaged with emails again. This was a significant increase from the number of contacts who had never engaged in email. This was possible by integrating Seventh Sense into HubSpot, a HubSpot integration that leverages AI to personalize email send times.
• To increase sales qualified leads, we implemented progressive and dependent forms:
• If you use a static form, you will see the same fields with the same form fields every time the form loads. If the contact who fills out your form is already registered, you can use the progressive field to add another field. This makes it easier to collect more information for your sales team. You can display additional fields based upon the responses of your contacts to a previous field using dependent form functionality.