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It is important to know your baseline marketing and revenue metrics to determine the growth required for each area of your sales and marketing program. You can make sure that your goals are achievable and realistic by analyzing your sales and marketing data. These goals are known as SMART goals. They stand for Specific, Measurable. Attainable. Relevant. And Time-bound. This 4-part process will help set your initial goals for inbound marketing campaigns. This process will align your larger marketing goal with smaller metrics that all work together to achieve your overall goal.

A measurable goal allows you to realize when this goal is complete. It’s a marker that allows you to know when to celebrate that win. It’s not enough to just say “to grow my business.”

You need to pare it down to the core and determine what that growth looks like. Is it to grow by 2.5% in the first quarter or hire three new sales employees to cover a new territory? Or maybe it’s closing ten new accounts in the real estate, oil and gas, or medical industries. Without a set measure, you will lose sight of what you’re working for.

Attainable

Creating an attainable goal requires balance. The goal needs to be challenging enough that it’s not too easy to achieve but also not too hard that there is no way to meet that goal’s expectation. While some believe there is nothing wrong with shooting for the stars with an overly ambitious goal, it’s important to evaluate who will be tasked with attaining that goal and how you expect them to achieve it. For example, if the C-suite of your business develops a goal for its sales team to bring in $36 million in sales over the next four months. Without a clear plan of action or a set of helpful tools for your employees to meet these robust goals, you’ll have a demoralized, resentful workforce.

1. Begin with your goal revenue number. Revenue is the ultimate goal of all marketing programs. To determine which key metrics will be included in your primary revenue goal, you must first look backward.
2. Calculate your lead-to-customer conversion rate. It is the average conversion rate at which a prospect becomes your customer.
3. Determine how many leads you will need to generate to achieve your customer goal. This is based on your lead to customer conversion ratio. You can then determine how many contacts you must add to your database to convert to customers.
4. Learn about your visitor-to-lead conversion rates. It is the number of people who visit your website and provide their contact information.

It is important to begin with the end in mind and then work backward. Your most important number should always be your priority. All the other integrated strategies in your marketing program will assist you in reaching that goal. This is how your numeric goals might look and how to turn them into actionable metrics. It is important to have both a conservative goal and an optimistic goal to use a variety of metrics to measure each goal.

Next, you will need to identify additional micro metrics that align with your SMART goals. These marketing strategies could include any of the following:

• Monthly Social Posts
• Monthly Number of Blog Posts
• Each month, the number of email campaigns to your database
• Monthly Number of Downloadable Content Pieces

There are no limits to the number of goals you can set. However, make sure that they all match your SMART goals so that you’re focusing on the right priorities to achieve your business and marketing objectives. You may not have all the information you need at once, but it will be easier to track your progress as you go. You will be able to identify your SMART goals for each campaign by tracking your progress over time. This will help you make your marketing plan and strategy more effective.

 

Are you worried about whether your business provides customer service via social networking? Social media was once rumored as the next big thing in customer service. Experts predicted that traditional phone-based customer support would soon be gone. They were filled with advice on how to handle customer care via Twitter.

They spoke too soon, according to a recent survey. According to the survey, social media-based customer service is declining. The number of customers who used social media to provide customer service increased by more than 80% between 2011 and 2013, but it fell by less than 1% from 2013 to 2015. In 2015, more than 4 out of 10 attempts to reach customer service via social media were abandoned. This is a higher abandonment rate for customer service than any other method.

What is the Cause of the Decline in Social Customer Care Services?

Customers now realize that social networking, at least in its current form, is not suitable for customer service. 32% of customers who have stopped using social media to provide customer service feel its functionality is too limited, 30% say it doesn’t work for complicated issues, and 33% say it takes too much time.

What are they expecting from social media if it isn’t meeting their customer service expectations? These are the top customer expectations and what you can do to meet them:

• They want: To resolve their problem immediately. This is the most important aspect of good customer service. Deliver by Having a high-quality phone service that quickly queues, routes, and transfers customer calls. A call center is a great way to ensure that your customer service department has enough staff, especially during busy seasons. Monitoring reps’ responses and results are important. Respond as fast as possible to customers who reach out via social media and contact your support team.
• Desire: Not to have to repeat information or follow up on steps. Customers feel that the information provided on their first call or the first step of the telephone tree should be shared with the customer service representatives who they contact later. Deliver by: Collecting customer data. Reps can access customer data via a cloud-based customer support database. They can also record steps taken and gather information about customers. This allows reps to retrieve customer information from the cloud, and customers do not have to repeat their steps.
• Customer Desire: Knowledgeable customer service representatives. Customers expect reps to understand their customers and offer solutions. Deliver by training your reps about customer service and procedures. But also about your business philosophy, products, and services. This will allow them to deliver the right solution and attitude.

Social media is not the best channel to handle customer service for small businesses. It’s best to discourage customers from asking questions on social media. Your phone number, customer support email and chat tool should be prominently displayed on your website’s homepage.

You will still need to keep an eye on social media, which you should do anyway, to spot any potential complaints. If you find any issues, you should immediately contact the customer and request their contact information so that you can address them offline and quickly.

Social media is fast-paced and unpredictable. What worked last year might not work this year. Heck, even what worked last month might not work this month!

You need to keep up with the latest trends and best practices, regardless of your industry or the social media platforms that you invest in.

Many videos, webinars, courses, and courses can help you manage social media education.

I have compiled a list of courses I find most useful so that you can check them out!

Social Media Marketing Courses

These seven social media marketing courses will make you a unicorn.

Chatbot Masterclass by Isaac Rudansky

Do you want to take your Facebook Messenger Marketing to a new level?

Don’t miss the Chatbot Masters Class.

This video training provides a solid foundation for Facebook Messenger marketing, chatbot building, etc.

You’ll learn how to earn leads, create event registrations, and make appointments through your Facebook Messenger chatbot.

Additionally, you will learn how to create Facebook Messenger ads, drive sales and set up chatbots for customer service.

AdVenture Media founder and CEO Isaac Rudansky teach the course. He uses MobileMonkey, my free chatbot building tool, to show how to create and use a chatbot.

Mari Smith, Facebook Business Breakthroughs

Mari Smith is a respected thought leader in social media marketing and shares her top Facebook strategies in this training program.

The course includes 12 modules that dive into key topics within Facebook marketing, with a major focus on how to use video on the platform.

Mari’s course is a great way to get Facebook working for your brand.

What is Social? Coursera

Coursera’s online course in social media is designed for executives and business owners.

This course is introductory, so it’s the right course if this is your first step!

If you’re looking to learn how to improve your ability to grow through social media, this is for you.

Coursera can show you how to make money through social media.

WordStream Social Ads 101

This course teaches fundamental social advertising skills and is part of WordStream’s ever-expanding PPC University.

It covers the basics of paid social advertising via social media platforms such as Facebook, Twitter, LinkedIn, and LinkedIn.

I wrote a portion of the free course! includes:

• These are the Top 10 Paid Social Media Tips of All Time
• How to create effective Facebook ads for lead generation
• This guide will show you how to use Twitter ads for lead generation.
• Five Ridiculously Powerful Facebook Advertising Targeting Strategies
• 45 Amazing Facebook Advertising Tips and Magical Marketing Tricks
• Three Mind-Blowing Strategies to Use PPC Data in Facebook Ads
• Plus!

Search Engine Journal: How to Rule Social Media

Do you want to be a social media marketer?

This e-book contains many useful tips and tricks to increase your company’s visibility on the most popular social media platforms, such as Facebook, Twitter and Reddit, LinkedIn and Instagram.

The guide is divided into 17 information-packed chapters written by industry experts, including Lisa Buyer, Anna Crowe, Brent Csutoras, Victoria Edwards, Kristi Kellogg, Beverley Theresa, and Ashley Ward.

Constant Contact offers Social Media Quickstarter.

This course aims to help beginners. It features 101-level modules that social networks can break down.

You can choose which social networks you’d like to explore or pick and choose one. They have modules for Facebook, Twitter and LinkedIn, Pinterest and Instagram, Google My Business and YouTube.

Your business may already be using social media in some capacity. It can be hard to make your brand stand out amongst the many brands already on these platforms. These tips are from the members of the online small-business community and will help you improve your social media presence and make a bigger impact.

Social media marketing is something that almost every brand and marketer is doing these days. Due to this, there is a lot of competition, and it isn’t easy to stand out in the crowd.

When consumers are being bombarded with marketing and branded content on all platforms, how do you ensure that your content gets noticed?

The key is to formulate an effective social media strategy by incorporating all social media marketing trends and best practices.

Here are some top tactics and best practices that can help you take your social media strategy to the next level.

With the help of these companies, you can shape your social media copy.

It can be helpful to look at the success stories of companies on social media to create a strategy that produces results. This post is from the AMA Consulting Services blog.

Engage More People in Your Social Marketing Campaigns

You can only create great content on social media. It is important also to find ways to get your followers to share that content. Janice Wald from Mostly Blogging shares tips to increase engagement in social media campaigns.

Find out How Instagram Algorithm Works

Instagram uses an algorithm that determines which posts will appear in users’ feeds. If you want your content to be impactful, it is important to learn about the algorithm.

Find out about the new interactive content options on Instagram.

Instagram is currently testing an Instagram Stories feature that allows brands to ask open-ended questions from their followers. 

Market effectively to Generation Z

It would be best if you could use social media effectively to market to Generation Z. Each generation has its preferences and habits when it comes to branding and online communication. This Crowdspring post will give you tips to reach those consumers.

Facebook Advertising: What Can You Expect?

Facebook has seen some changes over the past few months. Advertisers on Facebook should be able to see the site’s current state. This Target Marketing post will give you some insight into the current state of Facebook.

Spend a budget for Influencer Marketing

You might want to work with someone in your industry who can help you reach out beyond your network. This strategy doesn’t need to be expensive.

FAKE REVIEWS: How to Avoid the Negative Impact

Social media and other sites that crowdsource content offers customers the chance to share their experiences and thoughts with local businesses. These sites have seen some misleading or fake reviews.

You might consider adding video content to your website.

Social media is a great place to share video content. It can work on your website in certain cases. This Pixel Productions post by Meaghan Yorke discusses the pros and cons of including videos on your website.

Monitor the Most Important Content Marketing Metrics

It is important to have metrics for social media and other content marketing to evaluate the effectiveness of your strategy. Susan Solovic outlines four important metrics for content marketing that you should be paying attention to in this post.

Are your social media posts getting a lot of clicks, shares, comments and likes? Are they driving a lot of traffic to your blog?

Perhaps not…

You might not get enough social media interactions or referral traffic. Perhaps your posts are completely ignored.

You want your social media efforts to result in a paying customer. However, you must channel this social traffic through your funnel.

Tip 1. Learn how to create a great Facebook post

Although this may sound simple, many people can’t create engaging Facebook posts. A perfect Facebook post, Buffer calls it, is:

• A link
• Keep it short, no more than 40 characters if you have the time
• Gets published at non-peak hours
• Follows other posts regularly
• Current and relevant

You can see that Facebook posts that connect require thought and effort.

You’ll see more shares, likes and clicks if you do the work.

This can be avoided by sharing a new stream of stories from your blog and other related blogs.

To create such a flow of new ideas:

• List of websites in your niche that provides great content
• Follow them on Facebook
• Share their content with your followers. Who knows, they might even start sharing some of it?

Your Facebook fans will appreciate you more for sharing engaging, useful stories from the top sources.

Although sourcing stories can seem like a lot of work, many resources can help. To curate stories that interest you, you can use DrumUp. DrumUp uses keywords to help you find stories that you want to share.

But:

These tools rely on algorithms to find articles and may not always be accurate. It would be best if you moderated stories curated using such tools. Although many stories are relevant, it is possible to suggest some more.

Tip 2. Fix your page

People make a rookie error regarding Facebook marketing by not properly setting up their Facebook pages.

A Facebook business page is just like your homepage. Don’t forget to add content. It can be used to encourage others to follow you.

You’ll first need to have:

• The cover photo and profile picture are great.
• A call-to-action
• An engaging section
• Pin it

These should be in place if you don’t already have them.

Tip 3. Test. Test. Test.

It is important to conduct tests to optimize your Facebook marketing results.

No, I am not asking you to spend a lot of money on tools.

Test each ingredient in your post.

You could, for example, experiment with the copy of your post and its tone and timing.

Facebook Insights provides data such as Page Views, Page Likes, Post Reach, etc. These metrics can be used to measure the success of your testing.

Tip 4. Learn how to create a great tweet

Twitter success is dependent on how well your tweet is. This means how often you tweet, how many times you tweet and when you post your tweet.

Simple tweets are easy to create.

HubSpot identifies the following as the best template for tweeting in its post with 12 Twitter templates.

This is pretty obvious. You might also want to consider the following:

• Remember to reduce the URL length before you share – it will save you many characters. Use a tool such as Bitly.
• You can use 2 hashtags instead 1; be sure to choose your hashtags carefully.

After you have learned how to write a tweet, it’s time to start retweeting.

There is no standard template for tweets that are retweeted. However, there are simple tweaks you could make.

Tip #5. Use the correct hashtags

Consider hashtags social media keywords.

Tweets that include hashtags receive 2X the engagement of tweets without hashtags.

Use hashtags in your tweets. However, don’t use too many hashtags. According to the same research, 17% of tweets with more than two hashtags are less engaging. Stick to two hashtags per tweet.

However, this leaves us wondering how to find the right hashtags for a tweet or other social media platform. Ben Teo has created a great guide to identifying the correct hashtags. He suggests the following:

1. Identify Influencers’ Hashtags
2. To identify related hashtags, use a starter list of hashtags
3. Assess the relevancy of your Hashtags

(Please refer to the complete guide for more information.)

Tip #6. Create a memorable Twitter bio

As I mentioned before, Twitter is a great way to connect with influencers. When they notice you retweeting or engaging with them, their first impression of your Twitter profile will be that. Your profile will be the first thing your potential followers see before they decide to follow you.

Make your Twitter profile amazing!

Facebook requires two images, a cover and a profile photo.

After the images, your author bio is the next thing to do on your Twitter profile.

Tip #7 Use lots of hashtags

Unlike Twitter, you don’t need to limit the number of hashtags you use in a post to 2.

Research has shown that hashtags are more popular the more you use them. Max Woolf, a Software QA Engineer, found this:

“Instagram photos that have at least 30 #tags get three times the number of Likes than photos with just a few tags.”

It’s understandable if you are hesitant about using too many hashtags. You could try anything from 5-10 hashtags.

For the best hashtag searching, refer to the Twitter hashtag search. Most hashtag discovery tools and tactics work for all social media platforms.

Tip #8. Create a branding guide (or post consistent images)

Instagram allows you to express your brand’s personality through your posts. Make sure you are consistent in your messages.

Ariel Rule, an Instagram expert, has shared some great tips on creating a useful image guide for Instagram in this actionable. You can check it out and create a similar system on your blog.

A tool can be used to connect with influencers within your niche.

Tip #9. Even if you run a B2B business, don’t strike out Instagram

Boeing and UBS are two of the most popular B2B brands on Instagram.

Many B2B companies have abandoned Instagram. Many B2B companies don’t believe Instagram is useful enough for them. Margot da Cunha from WordStream makes a strong case for B2B companies getting on Instagram.

Tip #10. Learn how to create great pin descriptions

Pinterest is a visual medium. However, you can add text descriptions to your pins to make them searchable.

Positive descriptions help people visualize what they could do with the Pin and provide additional information.

You can write a keyword-rich description of your pins or pinboards. Take the time to research and use keywords that people might use when searching for your content on Pinterest.

Individuals and businesses can find it difficult to get started with social media. It takes time to master social media, and there is a learning curve. These are the top dos and Don’ts to help you save time and grow your social media authority faster.

Start small

Start small and only try one or two services at a given time. Many newbies join every social network available and attempt to grow each one. You’d be surprised at how long they last. It cannot be easy to create profiles on multiple social media sites. Therefore, it is best only to tackle a few at a time.

After you have found the best ones for your brand or you, you can start to narrow down your focus. Eventually, you may want to expand your social media strategy and include additional services. However, it would help if you crawled before you could walk.

As your confidence grows, start small and expand to other social media networks. Success breeds success.

Buy a widget

A widget can be placed on your website to promote your social networks. Your blog is the best place to get followers. It’s easier to get your friends and readers to vote for your content than get strangers to do the same. A widget can be added to your content.

Facebook offers a widget-maker that you can use. The Twitter meme badge can also be added to your website.

Test your widgets and buttons often.

Start testing which social media profiles have the greatest impact. Then, drop the rest. If your site is doing well on Facebook but not getting voted on Digg often, you can remove the Digg vote button.

Sites often have a lot of buttons and widgets. A gazillion widget placed at each article’s end creates noise and annoys readers. Find out which buttons get clicked and remove those that don’t convert. You will only need two to three widgets per page in the ideal world.

Google Analytics can help you determine which buttons are most effective. Goals will also allow you to see who is clicking what. To see which type of buttons gets more clicks, you can also use A/B.

Your followers shouldn’t be annoyed.

It sounds like common sense, right. Many companies just getting started with social media believe that the best way to promote their brand is to post coupons, offers, and any other relevant information.

Rule of thumb: Avoid it if it is something that you don’t want to receive.

Your social media goal should be helpful first. Brands that are helpful and not self-promotional shills will be admired and followed by people. Ask first.

Post useful links to industry articles, answer queries and engage. If you are helpful, you will get more followers and engagement.

Do not worry about the following counts.

Do not believe the spammy ebooks that claim you can get thousands of followers in just a few days. It’s possible to do this, and it’s not difficult. Most of the followers you’ll have are bots. They may be following you to see if you will follow them back. They are not followers that would engage with your ideas.

Social media followers should listen to you and engage with you. Ten followers are more valuable than 1000 bots.

Organically building a strong social media presence takes time. If you focus on creating great content and being helpful, the followers will follow.

Learn from the pros

Everybody has a different approach to social media. Sometimes it is best to look at the true social media experts. Lee Odden shows how someone uses Twitter and Facebook to help others, increasing his social media influence.

There are many great examples of people who understand how to interact with others and create powerful social media profiles. To find Twitter experts in your niche, check out sites such as WeFollow.

Don’t overlook niche social media sites.

People often think of Facebook or Twitter when they think about social media. There are hundreds (or even thousands?) of social media sites. There are many social media sites and networks that you can use for brand promotion. Even though a network may not be large, it doesn’t mean that it won’t impact your social media strategy. Targeted social media sites with niches can often attract more targeted traffic than larger sites.

You can promote your site through smaller social networks if you are smart. One example is my web development posts that made it to the top of Dzone. This social media site is for web developers. The article was published on the Dzone front page, which resulted in many Delicious savings. It also made it onto the Delicious front page. Delicious users voted up the story to the Digg top page. By simply submitting my website to a niche news site with a great title, I was able to reach the Digg and Delicious homepages.

Niche social news websites can be extremely powerful and easier to influence than larger sites. Below is a list of news sites sorted by category.

Follow people in your niche on Twitter.

A person who shares your interests is the ideal Twitter follower. These directories can help you find like-minded people to be followed on Twitter. There’s a good chance that many will also follow you back.

After you have started following these people, it’s time to start interfacing with them. You can join discussions and retweet any comments they make that could benefit your community.

This will help you increase your followers and give you more power within your niche. You will make great friends who will help promote your site and content. Remember always to give first and then ask later.

Keep Your Head Up

Many social media novices try to establish themselves quickly as experts. However, they don’t have any evidence to support this claim. You can search on Twitter for “social media specialists”. Many people have only a few followers. Why shouldn’t an expert have more followers?

Nobody likes to be a “know-it-all,” as with everything in life. Be humble. Ask questions. Do not preach, but teach. You can let others do the hyping. They will if you are helpful and humble.

Marketers will find it most humble to post a tweet that you just knew would be a hit with your audience.

Although we like to believe that we can come up with amazing social media content every single day, the truth is that all of us are human. Sometimes we have trouble planning content aligned with our company’s goals and objectives.

Social Media Marketing Tips For Beginners

1. Sync posts across all social networks.
2. Republish and update old posts.
3. Schedule posts for evenings
4. Use hashtags to increase engagement
5. Visuals are best.

Sync posts across all social networks.

It’s a smart idea to start a social media management tool like HubSpot Social Inbox. This tool allows you to schedule posts, monitor mentions and track social analytics. It can also help you keep an eye on all of your accounts. Similar tools are Later, TweetDeck.

These apps allow you to sync posts across multiple accounts. You can keep your content synchronized across your accounts and allow you to introduce your brand to followers who have multiple accounts.

Republish and update old posts.

Update and Republish outdated content with new SEO ideas. This strategy is more effective than constantly generating new ideas and can draw new readers.

These could be blog posts, landing pages, or offers on your site. You can use your social media strategy to build engagement and put your best foot forward.

This post is an update to a 2013 post. We regularly update our posts to ensure that our readers receive fresh content on our blog and social channels.

Schedule posts for evenings

Weekends are not to be avoided. Schedule content launches for evenings to open up engagement opportunities that aren’t limited by time zones. This allows you to reach audiences all over the globe, even though it is 3 AM in your location.

This allows global audiences to access fresh content even during work hours.

Avoid scheduling content for evenings that requires engagement by your team. An Instagram photo inviting followers to comment below could be an example. You might not want to post about something at midnight because you can’t interact.

Use hashtags to increase engagement.

Hashtags can be like a key to increasing your online reach. Common tags such as #SocialMedia or #MarketingGoals can be great. But, you might also want to search for lesser-used ones, such as those from larger brands (such Adobe’s #CreateYourStory) and community-based (#BrightonMA). These are the tags that an active audience will be looking at.

You don’t have to use existing hashtags. You can also create your hashtags as Buffer did above (#BufferLove). This will allow you to monitor what your customers and followers say about your product and media presence.

Visuals are best.

It’s fine not to invest in visual content if you’re just starting with social media. It’s a good idea to include images, videos, and graphics.

You can edit and create content using various free services like Canva. GIFs can be a great way for younger audiences to interact. Don’t forget your smartphone! They can take beautiful photos that you can share on social media.

These intermediate tips will help you if you have experience with social media and are ready to branch out. These tips will help you create consistent content across all your channels and increase clicks.

Intermediate Social Media Marketing Tips

1. Multiple times per day
2. Your brand should be integrated into your social media strategy.
3. Engage your audience with interactive content
4. Invest more in visual content
5. Multiple times per day

While you don’t have to post every hour of the day, posting at least one or two times per day will keep your brand’s name fresh in your audience’s minds. You can also repost user-generated content, so don’t worry about creating many content ideas.

You can improve your content marketing by including an infographic or eBook in your Facebook posts. Check out our list for more information.

Your brand should be integrated into your social media strategy.

Your brand should be your voice. After establishing your brand, consider ways to incorporate it into your social media marketing. This could be as simple as adding your logo to your posts, including a hashtag for your company, or highlighting your employees.

This branding was created by Metter Media, a social media management company. You can spot the company colors and get a glimpse into their team by looking at their Instagram page. This will give you a good idea of their identity.

Engage your audience with interactive content

There are many ways to engage your customers and diversify your content, from Instagram Q&As to Twitter polls. Interactive content can be used to educate and connect your audience.

Consider how your audience interacts with your competitors and how your company can be added to the mix. Ask your audience which type of content they want to see in an Instagram story.

This food blogger’s story begins with a recap of previous recipes and links to the corresponding blog posts. This could be used to increase clicks on blog posts from the past. A poll could ask your followers, “Which post is best with your coffee?” Link to the two options in your next sections.

Invest more in visual content

Visual content is more important once you are comfortable posting on social media. Retweets that include pictures get more views and clicks than posts with text.

Instagram isn’t the only place for visual content. You can post infographics on LinkedIn about your industry, tweet a joke about your office culture, and even upload a Facebook video that takes viewers on an interactive tour of your office.

These advanced tips are next. These tips are for social media professionals who need a fresh direction or new options to brighten their feeds.

Advanced Social Media Marketing Tips

1. Make the most of app updates.
2. To promote your product or services, invest in influencers
3. Diversify your content across all social media platforms
4. To increase audience growth, start promotions
5. Produce timely content that is easily understood by your audience.
6. Make the most of app updates.

Are you familiar with TikTok and IGTV? We recommend expanding your strategy to include these channels. You don’t want your content to be missed out on one million phone users.

App updates and new apps can help diversify your brand’s offerings and keep them fresh. Uploading a dance video to TikTok can help you show off your humorous side. Upload your podcast to IGTV if you want to make it available to visual viewers.

To promote your product or services, invest in influencers.

It is now a fact that young people listen to their idols. Four out of 10 millennials trust products promoted by their favorite influencers on social media. This is something to consider when trying to generate sales.

Research influencers in your field to find potential partners if you have a younger audience. You can also look at the branding strategies of influencers to get some ideas for your strategy.

Diversify your content across all social media platforms

Like a pro, you can sync and update content on your accounts. It’s now time to make your content stand out. You can save your high-definition videos to Facebook or meme posts to Twitter.

Diversifying content should be tied back to the company’s mission and goals. You don’t have to post a falafel recipe on Instagram by your marketing company, but an infographic with the perfect caption would be a great example.

To increase audience growth, start promotions.

Have you ever run a Twitter contest? Totino’s is a great place to do them.

You don’t need to make promotions complicated. A promotion could be as simple as offering 10% off your product or service to one lucky person who retweets. This increases your reach and encourages lead generation among customers.

Produce timely content that is easily understood by your audience.

I believe in using the memes of the moment. Creating timely content can add some fun to your channels and help explain the benefits of your product innovatively. Seasons are also a way to achieve this.

A successful marketing campaign for small businesses requires a lot of work. This area includes branding, content marketing, and social media. It would be best if you found the right mix for you.

The online community for small businesses can offer valuable insight to help you create your unique plan. These are their top tips to promote your small business through content marketing, branding and social media.

Find out the importance of consistent branding.

You need to have a consistent brand identity across all platforms and messages if you want customers to remember your business. Although consistency is an important element of branding, many entrepreneurs neglect it. Read the recent PMA Web Services post from Peggy Murrah to learn why it is so important.

Increase your B2C social media content distribution

Content creation is just one part of marketing a consumer-focused business via social media. This content must also be distributed effectively. Blair Evan Ball has written a Prepare 1 post to explain this equation aspect.

Stay on top of social media changes.

Social media platforms change and update constantly. If you want your marketing strategy to be successful, it is important to be able to adapt to changes. Rachel Strella explains this in a Strella Social Media Post. Members of BizSugar also shared thoughts in the post.

The ideal length blog post for your content is

There are many ways to determine how long a blog post should be to attract search traffic. The answer is not simple. There are many factors you should consider to make the right decision. Sam Hollingsworth talks about this in a recent Search Engine Journal article.

Update Old Posts When You’re Out of Blog Post Ideas

You can repurpose old content if you run out of ideas on what you should post to your blog. Ivana Taylor from DIY Marketers has some tips for updating old posts.

Develop your creativity skills by training your brain

It takes a lot of creativity to create effective content for your business. While creativity is a natural part of many business owners, there are some things that you can do to develop it deliberately. Jodi Harris details in a recent Content Marketing Institute article.

These simple yet effective techniques can help you grow your business.

There are many simple ways to grow a business. You can do simple things, such as Helen Cartwright’s methods in a recent Pixel Productions post. The BizSugar community has reviewed the post.

Create a Facebook Messenger bot sequence

Social media can be used to have conversations with customers. Facebook Messenger is a great platform to do this. To automate certain parts of the process, you can create bot sequences. Dana Tran, Social Media Explorer, posted more information.

Don’t Miss Out on These Free Online Advertising Opportunities.

You might be able to get free advertising credits when you first create your website. Susan Solovic recently wrote a post about making the most of these opportunities and making a huge impact on your business.

Incorporate Video into Your Business

There are many potential uses for video in business, including content marketing and training. Ivan Widjaya, Biz Penguin, explains why you should reconsider this strategy.

Every business needs to be present on social media, regardless of size. Social media marketing has changed the way businesses market and operate. A business’s social media presence is essential to reach its target audience and to be successful in today’s highly competitive marketplace.

Social media marketing is still a new area for many businesses. Businesses may find it difficult to keep up with changing platforms and new trends. These basic social media marketing tips can help entrepreneurs create a social media plan for their business. They will also get them started on becoming social champs. 

10 Tips to Quickly Be a Social Media Champion for Your Business

These social media marketing tips can help businesses win and grow their business.

• Conduct Research

1. 1. When you want to be a social media champion for your company, one of the most important points to remember is to do thorough research. Entrepreneurs must identify the audience they wish to reach and target through research. The next step in the research is to identify the target audience and then choose the right social media platforms to reach them. If you’re a clothing company that sells trendy western wear, your target audience will be young adults and teenagers. This target audience can be easily found on platforms like Instagram and Facebook, which will help you decide which networks to focus on.

• Maintain a consistent schedule

1. 1. Consistency on social media platforms is one of the most important marketing tips. Entrepreneurs should plan what content and when they will share it every day. Consistent posting will ensure that your business is active on social media. A schedule will ensure that the social media marketing plan gets the attention it deserves and is not overlooked in other tasks associated with the operation and management of the business.

• Share and Curate

1. 1. Entrepreneurs must learn social media hacks to understand why customers visit the page often and why they follow it. Customers don’t want to see only business and promotional offers. If the content is boring, they may lose interest. Customers are attracted to the content on the page. Entrepreneurs can curate content to appeal to the interests of their audience and share it on social media. It can be pulled from different sources (related to business) and shared to make the content interesting.

• Be Prompt

1. 1. A key tip to social media marketing for your business is to be consistent and prompt. Entrepreneurs must respond promptly to any messages, comments, or other forms of communication. This indicates that the business’s social media account is active and cares about customers’ opinions.

• Cross-Promote Across Channels

1. 1. Social media is a great way for entrepreneurs to learn to be social champions. This social media hack is to promote your posts on all channels where the audience is likely to see them. This means that the business is present on as many social media platforms and channels as possible. Cross-promotion encourages followers to visit other accounts on social media channels. This helps drive traffic and interaction across all channels. It creates the impression that a business is established and has a strong social media presence on all platforms. Register for the social champ program to learn how to cross-promote and other social marketing tips and tricks. Experts will lead this training.

• Increase Your Audience

1. 1. A key tip for social media marketing is to increase the number of followers. A larger number of followers will result in more promotion and marketing and greater awareness about the business’s products and services. This leads to increased growth and expansion. It is important to remember to do this across all channels and not just on one or two when growing your audience.

• Encourage Engagement

1. 1. Businesses must find ways to engage and entertain their customers to make them often return to their social media accounts. Engage can be encouraged by having fun with the content, posting original material about the business and its products, and posting interesting material. You could use current news, articles about the business, or relevant images or memes. You can encourage engagement by sharing emotionally stimulating content or videos that are educational, funny, or instructive. These are just a few ways to encourage engagement. Engagement also means encouraging followers to comment, message, inquire or express themselves. These must be acknowledged promptly and responded to.

• Mix up Content

1. 1. One of the most important social media marketing tips is not to keep things boring and mix them up regularly. Businesses should not post only written content or provide promotional or instructional content. Instead, they must include videos, images, and perhaps memes. Mixing content rather than sticking to a single pattern will keep the followers interested and keep them engaged.

• Be Interactive

1. 1. Social media marketing tips should be learned so that followers are not bored by boring content. To encourage interaction with social media, the business must make it easy for the audience to use the accounts. You can encourage interaction through polls, quizzes, giveaways, contests, and prizes.

• Insights

1. 1. Monitoring the results of your social media marketing efforts is the most important tip. This allows you to see what works for your business and what can be improved.

Avoid These Things While Being A Social Media Champion For Your Business

Remembering what not to do when using social media marketing tips to promote your business is important.

Do Not Sign-Up for Every Platform

• Businesses should not sign up for too many platforms to be socially active. Entrepreneurs should identify the best platforms for their business and only create accounts on those most relevant to them. Businesses can spend more time and attention on the accounts that matter most by having fewer social media profiles.
• A food company can connect with interested customers via Instagram, YouTube, and Facebook. They don’t need to sign up on Twitter to be socially active, as it takes time and effort to maintain all social media accounts.

Avoid Excessive Posting

• Avoiding excessive posting is another social media tip. It is sufficient to post approximately 3-4 posts per week on each platform to attract the audience’s attention. In reality, excessive information overload can lead to a negative reaction.

Avoid Being Personal

• Social media accounts created by entrepreneurs for their business should not be personal or share information that isn’t relevant to the business. Entrepreneurs must also ensure that they do not share personal information, such as passwords, on social media accounts.

Don’t Engage in Spammers.

• To stay safe on social media, businesses should also avoid spammers. Spammers are active on social media and can leave negative comments, make derogatory remarks or post links to phishing websites. This is a better way to block spammers than to interact with them. It can negatively impact the business’ image.

 

Since 2010, I have been a social media consultant. I am just as excited about the possibilities of communicating online as I was a decade ago when I sent my first Tweet.

This is not to say I forgot what it was like when I started this journey. It can be difficult to learn at first, and there are many platforms and tools to choose from.

This article is perfect for anyone new to social media marketing or who doesn’t know how to use it properly. Here are ten tips that I have learned to help you succeed in social media marketing.

Social Media Goals: Set Smart Social Media Goals

It’s not hard to see that setting goals increase your social media success chances. Yet, it amazes me how many businesses don’t give much thought to their social media goals. It isn’t easy to measure the success of your social media marketing without goals. Clear goals will help you move your strategy forward and serve as a guideline for measuring your progress. Your social media goals and objectives should be clearly stated. These goals should align with your business goals.

A goal must be precise, measurable and achievable. It can also be realistic in time. These are sometimes called SMART goals. The most effective and popular way to set goals for your business is through SMART goals.

Do not spread yourself too thin.

Even if you have limited resources, it is important to focus your social media efforts to yield the highest return on your investment. If your audience isn’t on that particular social network, it’s not worth spending time there. It would be best if you didn’t try to be everywhere simultaneously. Each additional platform your business is active on requires additional effort and time to engage with and create targeted content.

To help you select the right social media platform for you, answer the following questions before you join a network.

(i) Can this platform help me reach my marketing goals?

(iii) Does this platform have an active target audience?

(iii). Will this platform is compatible with the content I create?

Get to Know Your Audience

Get to know your audience better. What are their favorite places to be online? Which content is most important to them? What type of information do they want? What information do they prefer to consume? You can get to know your audience and build relationships to create relevant content.

Insider Tip: Creating audience personas is an important part of social media strategy design and understanding the people you reach.

Analyze what’s working for your industry peers and competitors

Industry peers and your competitors are great sources of information. Take a look at what content your competitors are producing. Find out which content is performing best for them in terms of social shares, comments and likes. Think about how you could take the content they’ve created and add your twist.

Make a Social Media Style Guide

A social media style guide can help you maintain consistency across social media platforms. You can create a social media style guide for your team, whether you have one person or multiple people posting to your accounts on social media.

Take Action: This is your style guide.

• The tone and voice of your brand’s social media presence.
• Your writing style — consistency in format, spellings, etc.
• The colors, fonts, and logos that you will use.
• How to use hashtags and Emojis.

Add images to all your posts.

This is something you’ve heard before. However, it’s important to reiterate: images matter a lot. According to research done by Buffer, visual content is 40x more likely than other content to be shared on social media.

All your online posts should include an image, even if they are text-based. You can help your brand’s recognition and establish a strong visual identity by using the same colors, fonts, layouts for all of your images.

Do More Than Just Add to the Online Chatter

Do not just contribute to the online chatter. Before you publish anything, think about whether it passes the re-share test. Why would you click on that information? Why would I want it to be shared with my family and friends? Jonah Berger is the author of Contagious: Why Things Catch on. He says that “before people share content with their friends/family, they evaluate its social media currency.” This means that they will create content that they will share with others because they believe it will value them.

Create a regular posting schedule

Social media marketing requires a commitment. To stay visible to your audience and grow, you must post regularly. Your audience will build trust with you the more you communicate with them. You can set aside one day per month to plan out the upcoming holidays and events that you want to write about. To create your content calendar, use an Excel spreadsheet. You can also do the same with another spreadsheet to create your content calendar for social media posts.

Post When Your Audience is Online

Many guides can be found online if you look for the best posting times. These recommendations can be used as a guide, but it is highly recommended that you test your timings to determine which days and times are most effective for your particular industry.

Do more than “Do Social”. Be social!

We all know people who only want you to comment on their content or tweet them. Be careful not to be one of these people. You shouldn’t be known for only being interested in what you want. It would be best if you were focusing on creating online relationships. If you don’t care enough about your community, people won’t show concern for it.