Inbound marketing is not about marketing your company for marketing’s sake. It is much more than that. It’s all about generating qualified leads for your sales team to increase revenue and customer growth. To measure how your inbound marketing strategy performs against your goals, you need to assess it continuously. You must identify your goals […]

It is important to know your baseline marketing and revenue metrics to determine the growth required for each area of your sales and marketing program. You can make sure that your goals are achievable and realistic by analyzing your sales and marketing data. These goals are known as SMART goals. They stand for Specific, Measurable. […]

Are you worried about whether your business provides customer service via social networking? Social media was once rumored as the next big thing in customer service. Experts predicted that traditional phone-based customer support would soon be gone. They were filled with advice on how to handle customer care via Twitter. They spoke too soon, according […]

Social media is fast-paced and unpredictable. What worked last year might not work this year. Heck, even what worked last month might not work this month! You need to keep up with the latest trends and best practices, regardless of your industry or the social media platforms that you invest in. Many videos, webinars, courses, and courses can help […]

Your business may already be using social media in some capacity. It can be hard to make your brand stand out amongst the many brands already on these platforms. These tips are from the members of the online small-business community and will help you improve your social media presence and make a bigger impact. Social […]

Are your social media posts getting a lot of clicks, shares, comments and likes? Are they driving a lot of traffic to your blog? Perhaps not… You might not get enough social media interactions or referral traffic. Perhaps your posts are completely ignored. You want your social media efforts to result in a paying customer. […]

Individuals and businesses can find it difficult to get started with social media. It takes time to master social media, and there is a learning curve. These are the top dos and Don’ts to help you save time and grow your social media authority faster. Start small Start small and only try one or two […]

Marketers will find it most humble to post a tweet that you just knew would be a hit with your audience. Although we like to believe that we can come up with amazing social media content every single day, the truth is that all of us are human. Sometimes we have trouble planning content aligned with our company’s goals […]

A successful marketing campaign for small businesses requires a lot of work. This area includes branding, content marketing, and social media. It would be best if you found the right mix for you. The online community for small businesses can offer valuable insight to help you create your unique plan. These are their top tips […]

Every business needs to be present on social media, regardless of size. Social media marketing has changed the way businesses market and operate. A business’s social media presence is essential to reach its target audience and to be successful in today’s highly competitive marketplace. Social media marketing is still a new area for many businesses. […]