Local SEO is crucial for smaller businesses who operate at a regional level, rather than a national one. Local SEO is more focused on appearing in SERPs for a particular location, while national SEO is more concerned with ranking across the nation. This strategy focuses on marketing your products and services to local customers and leads. Optimizing […]

Media psychology researchers are beginning to tease apart how time spent on social media is, and is not, impacting our day-to-day lives. Social media use has skyrocketed over the past decade and a half. Whereas only five percent of adults in the United States reported using a social media platform in 2005, that number is now around 70 […]

  Communication Indirect Teenagers have mastered the art of keeping themselves busy in the hours following school, well past bedtime. They’re on their phones and online, texting and trolling. Before Instagram, teens were also active. However, they preferred to chat on the phone or in person while hanging out at the shopping mall. While it […]

Researchers found that people give privately because they believe the cause aligns with their values, while those who donate publicly do so to please others. The recent tendency of American political polls to misread voters’ intentions may be due to this peer pressure. People may respond to polls according to what they believe the pollsters […]

Social media has changed our lives in a way we never imagined. What is the future of the industry and its leaders? In less than a decade, social media have gone from being a fun extra to becoming a part of almost every aspect of life. Facebook’s testimony before the Senate Banking Committee on Libra , its proposed […]

  In increasing numbers, we use social media platforms to find the information and ideas that structure the agenda and the content of public discussions (Newman et al. 2019). Social media giants have risen to the top of their industry and now control many of what users see, hear, or read regularly. Content moderation and […]

Shameless self-promotion on Facebook. Love it or hate it, there’s always someone doing it. And many of us are guilty of it. But why do we do it? Comparing Facebook users in the US and Japan, I suggest it’s the power of the social context that may determine who struts their stuff and why. The […]

  In this digital age, selfie is a form of self-expression. This post will describe our research into how selfies reveal their owner’s personality and how people judge other people’s personalities based on selfies. (Qiu Lu Qu & Zhu 2015). Expression of personality in social media The results of psychological research have shown that social media can reveal […]

Platforms like Instagram and Facebook are now a part of the daily lives of many people. It is essential to ask whether social media use impacts body image, self-esteem, and self-concept in adolescents and young adults. Recent studies have shown mixed results. Researchers are now examining these questions empirically. This article reviews these findings, offering […]