Ten Tips from the Pros on Blogging

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#1: Make Google Hangouts On-Air Mini-Courses in Your Blog

PlusYourBusiness was my first venture. Since then, I have focused on one thing: to include rich multimedia experiences on blog posts while still being useful.

This is one of my favorite ways to do it. I take an interview and make it into a mini-course.

The interview was conducted, and I had it transcribed. I cut it into key sections, and added branding to the front and back ends. The YouTube videos can be embedded into the blog post to flow.

Then, I embedded the original hangout video in its entirety and added the transcript at the end.

What’s the main benefit? This allows people to organize their learning experiences. Instead of wasting time watching dozens of videos, they can only watch one.

Google Hangouts On Air are also available as private, live events on YouTube. Even if you don’t want one to be public on Google+, you can still get the same result. This is a great way to make your content work harder.

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#2: Create an audio version of your blog posts

My favorite blogging strategy is to create an audio version of my blog posts and share them on my podcast feed. This allows me to introduce a whole new set of content to my podcast listeners and allows people to consume my editorial content in an easy, mobile and convenient way.

Some bloggers have used this tactic to increase their exposure by 2000%. This is what I see on my site. Surprisingly, it has also created more engagement in our Comment section.

This can be done in several ways. One, Add the audio blog to your existing podcast feed. Two, create an audio blog. Take advantage of the Noteworthy and New iTunes juices.

An audio blog version is a great way to market your content to a wider audience. This is a powerful way to reach your audience and provide content on their terms.

#3: Brainstorming and organizing ideas with Mind-Mapping

Mind-mapping is my favorite method to create a blog that’s successful for business. It allows you to organize and brainstorm ideas for posts.

Mind-mapping can be especially useful for posts with more than 1000 words.

This article was created using MindMeister. It allowed me to create an outline. I followed these steps:

1. Use the headline as your anchor. Write the headline at the center of your mind-map, assuming you have chosen a useful topic.
2. Brainstorm subideas that are related to the headline. In the following example, I have drilled down to two levels.
3. Convert the Map into a Text Outline.
4. Write 2-3 sentences per node.
5. Edit. Add links and images.

When brainstorming ideas for a blog post, use MindMeister to help you organize your thoughts.

Mind-mapping can be a great tool to organize thoughts for people with ADD or just plain creative.

#4: Blog posts should include data

My blog posts are more engaging if I include data. People tend to stay longer, share more, and visit more pages.

Peep Laja, ConversionXL, has a great process that requires the guest blogger to back up every claim in their posts with a link.

Make your posts more credible by using hard data.

#5: Make Posts Social

My favorite strategy is to make your posts social by using embedded social posts and prewritten Tweets with click to tweet.

This allows you to encourage your reader to share or engage throughout the blog. This helps ensure that they read it. This gives you more chances to interact with your readers and increases the content’s conversation.

#6: Integrate Product-Messages

My favorite blog tactic is to incorporate product messages into engaging content cleverly. This content is what gets you new customers and generates page views.

This can often mean creating short paragraphs or list posts that are easy to read. Visually appealing content (stunning images, infographics etc. ).

Introduce your product or service naturally in the article. For example, is a call-to-action at the end.

#7: Increase your email reach by growing your list

Creating a mailing list was the best way to increase our blog’s reach. You’ll need to be careful about who you share your articles with to get retweets.

Manual outreach can be exhausting and time-consuming. This outreach task will be easy if you build a mailing list of people passionate about the same topics that your blog covers. You can also nurture relationships with potential customers by creating a blog mailing list.

To increase your reach, you can grow your email list.

These are some smart keys to growing your email list.

• Optimize your blog. Add pop-ups to scroll for mailing list subscriptions and pop-ups about time spent. There is no need to go overboard until you can prove it. You can then test the settings and fine-tune them.
• To any form you have, add an opt-in option. Are you selling products online? Include a subscription box for blogs in your checkout funnel. Are you offering to consult online? Do you have a form that allows potential clients to specify their needs and preferences? You can add a subscription box to this page.
• You can use your existing contacts but don’t just add your clients’ information to your mailing list. Allow people to opt into your mailing list. Happy subscribers are those who have opted into your updates. These subscribers will engage with your content.

#8: Make your blog title eye-catching

Your blog’s title is what people will first notice. However, it does not have to be the first paragraph of every blog post.

Start a blog by choosing a title that you can use to guide your writing.

Once you have finished writing your content, your understanding of the message will be better. The title can be rewritten and made more appealing to your readers.

#9: Be strategic with your publications

Instead of focusing on tactics, I prefer to see things from a strategic perspective. Three core elements are the key to a successful blog:

1. Frequency of publications
2. High-quality publications
3. Publications that can be shared

A business blog will succeed if it regularly publishes great, shareable content. This core strategy is the only thing that matters.

Have a strategy when it comes to the publication of your blog posts. Image source: iStockphoto

As long as your audience loves it, it doesn’t matter what type of content you post (text, image or audio). Studies have shown that image-based content is more popular on social media. Images and videos can be an important part of your content strategy.

Engagement is an important postpublication tactic. However, it starts with a solid foundation of quality, frequency and shareability.

#10: Map Every Post to One of Your Buyer Personas

My favorite blogging strategy ensures that every blog post is mapped towards one of our buyer personas.

Although it may sound simple, bloggers can easily get caught up in clicks and views and forget that not all traffic will be the right traffic.

Sharing an editorial calendar is essential for the organization. This ensures consistency and ensures everyone is on the same page regarding who we are aligning each post with.