Perhaps you aren’t convinced yet about Snapchat is a good fit for your business. Perhaps you are already using Snapchat to market your business on many other platforms but don’t know how Snapchat fits your strategy or if it is a good fit. It can be if you’re able to use it properly to build an audience. We have compiled some of the most compelling Snapchat statistics to show that this social media app is worth including in your marketing toolkit.
Important Snapchat Statistics
The following Snapchat statistics will help you propel your business forward with Snapchat if you are a numbers person.
Snapchat Usage Statistics
Let’s begin with general Snapchat usage statistics to gauge how popular it is all over the globe.
1. 306 million people use Snapchat every day
Snapchat data shows that the app will have 306 million users daily in the third quarter of 2021. This is a total of 13,000,000 more active users per day than in the previous year!
2. In 2020, Snapchat was downloaded by 281 million people.
Snapchat had the record-breaking year of 2020 in terms of app downloads. Two hundred eighty-one million people downloaded it (Apptopia Jan 2020). It was the 7th most downloaded app in that year. Snapchat was ranked second to Zoom and Facebook Messenger.
3. Every day, 210 million snaps are taken.
Snapchat claims that its users have created more than 210 million Snaps per day as of January 2020. This is close to 146,000 snaps per minute. In Q4 2020, Snapchat users used the app on average 30 times per day.
4. Snapchat is the 7th most downloaded app.
Snapchat was ranked 7th for app downloads in 2020. Forbes also remained at the top of the Q2 2021 rankings, just behind Instagram and Facebook Messenger. TikTok and Facebook are the top three.
Snapchat Demographics
Snapchat’s audience is diverse, as are most social media platforms. Here are some facts about Snapchat users.
1. Snapchat Locations
The United States is the top country with Snapchat users. It has more than 105 million users. According to Statista’s July 2020 data, India (99.5 million), France (23.4 million) and the United Kingdom (19.8million) are other countries with the highest number of users.
2. Snapchat Users Ages
Young adults and teens dominate Snapchat. According to Statista data, it is the most popular app among teens. TikTok follows close behind. As of Q3 2020, almost half (48%) of 15-25 used Snapchat. This compares to 30% for 26-35-year olds and 18% for 36-45-year olds.
Is this to say that it is only for young people? It’s not. According to a 2021 report by DataReportal, the 50+ audience is the app’s fastest-growing demographic, increasing by as much as 33.3% quarter-over-quarter.
3. Snapchat Genders
According to January 2020 data from Statista, Snapchat is used by more females (55.6%) than males (43.9%)
Snapchat Feature Popularity
Snapchat has many features that have gained popularity over the years. These features could help you grow your audience.
1. Snap Map
In 2020, Snapchat’s Snap Map location feature was improved. It was used by 200,000,000 Snapchatters every month. Nearly 44% of Snapchatters use Snap Maps to locate local businesses.
2. Lenses
Lenses offer Snapchatters fun ways to share and take photos. More than 1.5 million lenses were created for Snapchat by the end of 2020. More than 180 million Snapchatters use Lenses each day (TechCrunch December 2020).
3. Explore
Snapchatters can now watch Stories from brands and influencers using the Discover feature. The daily Shows watchers increased by 45% in Q2 2020. There was a noticeable 40% increase in watchers over 35 (Snapchat July 2020).
4. Games
The game was a new feature that Snapchat launched in 2019. This feature was launched in 2020’s Q2 and has been used by over 1 million Snapchatters. Snapchat has seen a rise in engagement for its Games, Lenses and other features since 2021. Snapchat announced that Seven million people had played crazy Run in five months.
Snapchat for Business
Snapchat is a great tool for businesses that want to increase their reach with their customers. These stats will help your brand succeed on Snapchat.
1. Snapchat Purchase Triggers
Snapchat is where many Millennials, GenXers and Gen Zers hang out, and they appear to have the highest purchasing power. Snapchatters love to use the app to share their opinions about products they have purchased. They use Snapchat more than YouTube, Facebook and Twitter when shopping. Snapchatters send Snaps to friends to get their opinion before purchasing something (Snapchat For Business, 2019).
2. Snapchat Influencer Marketing
Snapchat users are the most open to influencer marketing. 39% of Snapchat users say they discovered brands via blogs and vlogs. This compares to 36% of Instagram users and 30% of Facebook users ( July 2018). Snapchat is a great place to start influencer marketing if you are ready.
3. Snapchat Advertising
Snapchat has experienced impressive growth in its advertising revenue. The app generated $0.34 million in advertising revenue in 2016, but this amount is expected to rise to $2.62 by 2021 (Statista).
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